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The New York Times + Singapore Airlines

BluBlu for The New York Times, Singapore Airlines

Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs and behaviors each SA employee and cabin crew member possesses. The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times

BluBlu was responsible for creative & art direction, concepts, final design and animation. Everything adapted to technical specs appropriate for the medium and in line with the Singapore Airlines brand guidelines.

year

2020

client

The New York Times, Singapore Airlines

team

Agency: T Brand Studio

Production house - BluBlu Studios

Creative Director - Monika Kurek

Art Director - Jagoda Klaczynska, Mike Jaafar

Executive Producer - Jarek Nowak

Creative Direction (animation) - M. Kurek, J. Nowak, M. Kokocinski

Animation & Illustration: Jagoda Klaczynska, Natalia Krajewska, Miłosz Kokocinski, Grzegorz Janista

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