The New York Times + Singapore Airlines
BluBlu for The New York Times, Singapore Airlines
Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs and behaviors each SA employee and cabin crew member possesses. The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times
BluBlu was responsible for creative & art direction, concepts, final design and animation. Everything adapted to technical specs appropriate for the medium and in line with the Singapore Airlines brand guidelines.
year
2020
team
Agency: T Brand Studio
Production house - BluBlu Studios
Creative Director - Monika Kurek
Art Director - Jagoda Klaczynska, Mike Jaafar
Executive Producer - Jarek Nowak
Creative Direction (animation) - M. Kurek, J. Nowak, M. Kokocinski
Animation & Illustration: Jagoda Klaczynska, Natalia Krajewska, Miłosz Kokocinski, Grzegorz Janista
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