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The New York Times + Singapore Airlines

BluBlu for The New York Times, Singapore Airlines

Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs and behaviors each SA employee and cabin crew member possesses. The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times

BluBlu was responsible for creative & art direction, concepts, final design and animation. Everything adapted to technical specs appropriate for the medium and in line with the Singapore Airlines brand guidelines.

year

2020

client

The New York Times, Singapore Airlines

team

7

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