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Julius Bäer: Formula-E

Saddington Baynes for Julius Bäer

From pre-visualisation, location & green screen shoot production, virtual set extensions & product design, to animation, virtual crowds and a good dose of VFX wizardry Saddington Baynes delivered the full production service to bring together this stylish vision of the future for a campaign covering TV, OOH and Digital.

year

2018

client

Julius Bäer

team

Production - Analog/Digital

Agency - Farner

CGI - Saddington Baynes

The brief was to create visions of a future Zürich, using four iconic locations, technically upgraded with AI driven pedestrian crossings to flying coffee delivery drones and futuristic architectural design to advertise the positive effects of Formula E, the first fully electric race in the world.

With the exciting new Formula E racing event round the corner, key sponsor and international bank, Julius Bär were keen to promote and visualise the environmental developments being made to future mobility. With visions of autonomous electric vehicles, technological advances and greener environments, this international campaign highlights the evolution and revolution required to create a sustainable and environmentally friendly future.

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