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Include a Charity

Pigeon for Include a Charity

Include a Charity’ is a non-profit organization (NPO) from Australia, whose purpose is to increase the number of people including charities in their wills. That’s why the name of the campaign is “the billion-dollar question”.

After getting the project, we started looking for the perfect matching style. Further work on the visual side clarified a collage style with a simplified colour palette.




Include a Charity


Concept Development - Rafał Blecharz
Copywriting - Behaviour Change Partners/ Maria Pawlikowska
Script - Maria Pawlikowska, Rafał Blecharz
Storyboard - Gosia Jeniec, Maria Kulpa

Animatic - Rafał Blecharz
Concept art - Gosia Jeniec, Joanna Bernat
Design - Gosia Jeniec
Animation - Matt Jędrzejewski, Rafał Blecharz
Cel animation - Dominik Bartosik
Sound Design - Mateusz Pawluś
Art Direction - Rafał Blecharz
Production Manager - Martyna Orlik, Magdalena Czaicka
Account Manager - Gosia Kucharska

more work by Pigeon

Pigeon for LittleFund


Pigeon for Madrinas

Madrinas Coffee

Pigeon for Sonnar

Sonnar Library

Pigeon for U.S. Embassy Warsaw

U.S. Embassy Warsaw

Pigeon for The Benevolent Society

EveryAGE Counts

Pigeon for Merce


Pigeon for Fortum

Fortum - Circular Economy

Pigeon for Ithra

Ithra - Book of Codes

Pigeon for MSiT


Pigeon for Articy

Articy Draft
more work listed under Social Campaign

Platinum for Sea Shepherd

Plastic Fish

Pigeon for The Benevolent Society

EveryAGE Counts

Kijek / Adamski for VCCP London

Give Nothing to Psoriasis

Televisor for KCBRD

Rower Robsona

Salamagica for Beneva

Homeless At Home

BluBlu for

Circular Economy

Illusion for Reporters Without Borders

Conquering Oppression Peaks

Kijek / Adamski + I Saw John First for VOW

VOW "To End Child Marriage"

Platinum for Ocean Care

Ocean Care

Illusion for Autism Forum Switzerland

Social Contact

Illusion for PETA

The Killer Cows

Pigeon for Merce


Big Studios for CONIACC

Golden September

Illusion for Robin Wood

Disappearing Animals

Kijek / Adamski for WWF Poland