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Include a Charity

Pigeon for Include a Charity

Include a Charity’ is a non-profit organization (NPO) from Australia, whose purpose is to increase the number of people including charities in their wills. That’s why the name of the campaign is “the billion-dollar question”.

After getting the project, we started looking for the perfect matching style. Further work on the visual side clarified a collage style with a simplified colour palette.




Include a Charity


Concept Development - Rafał Blecharz
Copywriting - Behaviour Change Partners/ Maria Pawlikowska
Script - Maria Pawlikowska, Rafał Blecharz
Storyboard - Gosia Jeniec, Maria Kulpa

Animatic - Rafał Blecharz
Concept art - Gosia Jeniec, Joanna Bernat
Design - Gosia Jeniec
Animation - Matt Jędrzejewski, Rafał Blecharz
Cel animation - Dominik Bartosik
Sound Design - Mateusz Pawluś
Art Direction - Rafał Blecharz
Production Manager - Martyna Orlik, Magdalena Czaicka
Account Manager - Gosia Kucharska

more work by Pigeon

Pigeon for Merce


Pigeon for LittleFund


Pigeon for The Benevolent Society

EveryAGE Counts

Pigeon for Sonnar

Sonnar Library

Pigeon for U.S. Embassy Warsaw

U.S. Embassy Warsaw

Pigeon for Fortum

Fortum - Circular Economy

Pigeon for Articy

Articy Draft

Pigeon for MSiT


Pigeon for Ithra

Ithra - Book of Codes

Pigeon for Madrinas

Madrinas Coffee
more work listed under Social Campaign

Big Studios for CONIACC

Golden September

Illusion for WWF


Illusion for 28 Too Many

It Happens Here

Illusion for Autism Forum Switzerland

Social Contact

Illusion for Jakarta Globe

Scars Of Misery

Kijek / Adamski for VCCP London

Give Nothing to Psoriasis

Illusion for WWF

Forest Fires

Platinum for Sea Shepherd

Plastic Fish

Simon Danaher for Pro Mente Sana

Pro Mente Sana

Zombie Studio for WCFF


Illusion for Robin Wood

Disappearing Animals

Televisor for KCBRD

Rower Robsona

Pigeon for Merce


Zombie Studio for WWF

WWF - Lin "The Pangolin"

Platinum for Ocean Care

Ocean Care

Kijek / Adamski for WWF Poland


Arcade for Yarra Valley Austarlia

Water conservation

Pigeon for The Benevolent Society

EveryAGE Counts

BluBlu for

Circular Economy

Illusion for Reporters Without Borders

Conquering Oppression Peaks

Salamagica for Beneva

Homeless At Home

Serial Cut for Enable Foundation

Surreal Is Real

Kijek / Adamski + I Saw John First for VOW

VOW "To End Child Marriage"

Illusion for PETA

The Killer Cows