Include a Charity
Pigeon for Include a Charity
Include a Charity’ is a non-profit organization (NPO) from Australia, whose purpose is to increase the number of people including charities in their wills. That’s why the name of the campaign is “the billion-dollar question”.
After getting the project, we started looking for the perfect matching style. Further work on the visual side clarified a collage style with a simplified colour palette.
year
2018
client
Include a Charity
team
Concept Development - Rafał Blecharz
Copywriting - Behaviour Change Partners/ Maria Pawlikowska
Script - Maria Pawlikowska, Rafał Blecharz
Storyboard - Gosia Jeniec, Maria Kulpa
Animatic - Rafał Blecharz
Concept art - Gosia Jeniec, Joanna Bernat
Design - Gosia Jeniec
Animation - Matt Jędrzejewski, Rafał Blecharz
Cel animation - Dominik Bartosik
Sound Design - Mateusz Pawluś
Art Direction - Rafał Blecharz
Production Manager - Martyna Orlik, Magdalena Czaicka
Account Manager - Gosia Kucharska