Princess on Periods
Big Studios for Bayer
This challenging project transcended taboos, bringing a new voice to young women through a bold reimagining of classic fairy tales such as Rapunzel, Cinderella and Aurora, Sleeping Beauty.
Menstruation, a natural phenomenon that is part of the daily lives of billions of women around the world, many still in childhood, is often surrounded by mysteries and taboos, especially during the transition to puberty — a period marked by doubts and silence. . It is in this scenario that our beloved princesses are reinvented: they leave their castles and enter reality, facing everyday challenges in a strong and authentic way.
This innovative campaign is being broadcast on TV and billboards, and of course, on social media, where the magic spreads even faster.
client
Bayer
team
Agency - MullenLove
Animation - Big Studios
more work by Big Studios
Big Studios for Bausch+Lomb
Bausch+LombBig Studios for Ford
Ford PassBig Studios for Honda
Honda Civic 2020Big Studios for IGA
IGABig Studios for Edwards Lifesciences
RebornBig Studios
BIG ReelBig Studios for Honda
Honda Magic SeatBig Studios for Aldi
Aldi - Christmas MissionBig Studios
When You Wish Upon a StarBig Studios for Red Balloon
MC Red - Red BalloonBig Studios
AD Features BIGBig Studios for Honda
Civic HybridBig Studios for Atacadão
AtacadãoBig Studios for Mount Franklin
Mount Franklin WaterBig Studios for Casas Bahia
Baianinho - Casas BahiaBig Studios
KV's MixBig Studios for Air Jet
Air JetBig Studios for Hypera Pharma
Buscopanmore work listed under Characters
Big Studios for Red Balloon
MC Red - Red BalloonForeal for OFFF Tel-Aviv
OFFF Tel-AvivAkama for Farlight 84
Farlight 84 TrailerIllusion for Reporters Without Borders
Conquering Oppression PeaksForeal for LG
LG Summer CampaignBluBlu
Manifesto ReelForeal for Abele-Optik
Weak Vision FreaksPanic for Healtheries
Healtheries - Live Life in the GreenThomas Burden
Metarama FestivalForeal
The FrizzeesAkama for L'Occitane
L'OccitaneForeal for California Avocados
CA AvocadosJuice for Samsung
Samsung – Xcover ProPanic for Mintos
Mintos - Build Your Financial FutureTelevisor for Pracuj.pl
Pracuj.plAdrian & Gidi for Vogue IT
BarbiesAkama for Renault
Renualt - The PostmanMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportNikopicto for ZVV
ZVV Ticket-AppForeal
Enjoy SummerBig Studios
When You Wish Upon a StarPlenty for Disney XD
Baby MechForeal for Chupa Chups
Chupa Chups - Tok-Yo!Panic
Berthold Gone WildBig Studios for IGA
IGAForeal for OFFF Mexico
OFFF Mexico 2023 TitlesThomas Burden
HelloBluBlu for Macmillan Publishers
Journey to the centre of the EarthBig Studios for Casas Bahia
Baianinho - Casas BahiaBluBlu for 7ojozat
7ojozatAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerPanic for Virtue By Vice
Indeed - Smart and SmallThomas Burden for McDonald's
McDonald'sDragan + Melt for MyClimate
#PUTINYOURVOTEfor Perskindol
PerskindolBig Studios for Bausch+Lomb
Bausch+LombPanic
Panic ShowreelJuice for Gojek – GoPay
GoPay – 2120BluBlu for Universal Music Group
Jay & the AmericansBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineSattu for Abus
AbusPanic for airBaltic
Travel AddictsThomas Burden
SkateboyBig Studios for Mount Franklin
Mount Franklin WaterIllusion for Mercedes-Benz
Long NeckAkama for Orange
Orange - Mission NoëlPanic for Uproad
Toll Payment Made EasyBig Studios
KV's MixForeal
ERMSY X FOREALPanic for Tums
TUMS Super Bowl CampaignBluBlu
Aviation ServicesPlatinum
Some people should never be bornThomas Burden
Vodafone PitchThomas Burden
RoboThomas Burden
Publicis Lyon PitchBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesBig Studios for Honda
Honda Magic SeatBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsPlenty for Hyundai
HyundaiSattu for Calypso
CalypsoKijek / Adamski for WWF Poland
EcopatriotsBig Studios for Air Jet
Air JetBluBlu for Durex UK
Durex | The Real Sex GuideIllusion for Huawei Mobile CEE & Nordic
Huawei P10Adrian & Gidi for Bath and Body Works
Bath and Body WorksBig Studios for Atacadão
AtacadãoForeal
Foreal Showreel 2022Big Studios for Edwards Lifesciences
RebornThomas Burden
Children's Picture BookBig Studios for Hypera Pharma
BuscopanPanic
Harvest DirectBluBlu for Durex
Durex | Find Your WayAkama for Poulehouse
PoulehouseI Saw John First for Fiskemannens
Fiskemannens QuickFiskIllusion for JBL
Block Out The ChaosPanic for Snapio
Snapio AppForeal for Adobe
Adobe Creativity For AllJan Kriwol + Illusion for Kieser
KieserJVG for Lego
Lego JVG: Limited editionBig Studios for Aldi
Aldi - Christmas MissionBig Studios
BIG ReelSattu for Siko
SikoThomas Burden
Adweek CoverKijek / Adamski for Facebook
Facebook CybersecurityPanic for McDonald's
McDonald's #FritespotatoesPanic for Cyramza x Area 23
Cyramza