Princess on Periods
Big Studios for Bayer
This challenging project transcended taboos, bringing a new voice to young women through a bold reimagining of classic fairy tales such as Rapunzel, Cinderella and Aurora, Sleeping Beauty.
Menstruation, a natural phenomenon that is part of the daily lives of billions of women around the world, many still in childhood, is often surrounded by mysteries and taboos, especially during the transition to puberty — a period marked by doubts and silence. . It is in this scenario that our beloved princesses are reinvented: they leave their castles and enter reality, facing everyday challenges in a strong and authentic way.
This innovative campaign is being broadcast on TV and billboards, and of course, on social media, where the magic spreads even faster.
client
Bayer
team
Agency - MullenLove
Animation - Big Studios
more work by Big Studios
Big Studios for Mount Franklin
Mount Franklin WaterBig Studios for Honda
Honda Magic SeatBig Studios for Ford
Ford PassBig Studios for Honda
Civic HybridBig Studios
BIG ReelBig Studios for Atacadão
AtacadãoBig Studios for IGA
IGABig Studios for Honda
Honda Civic 2020Big Studios for Air Jet
Air JetBig Studios for Aldi
Aldi - Christmas MissionBig Studios for Edwards Lifesciences
RebornBig Studios for Hypera Pharma
BuscopanBig Studios for Red Balloon
MC Red - Red BalloonBig Studios
KV's MixBig Studios
AD Features BIGBig Studios for Bausch+Lomb
Bausch+LombBig Studios for Casas Bahia
Baianinho - Casas BahiaBig Studios
When You Wish Upon a Starmore work listed under Characters
Foreal for Chupa Chups
Chupa Chups - Tok-Yo!Thomas Burden
HelloBig Studios for Air Jet
Air JetForeal for LG
LG Summer CampaignBluBlu
Manifesto ReelBluBlu for Durex
Durex | Find Your WayBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesIllusion for JBL
Block Out The ChaosKijek / Adamski for WWF Poland
EcopatriotsPanic for Mintos
Mintos - Build Your Financial FutureBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsAkama for Farlight 84
Farlight 84 TrailerIllusion for Reporters Without Borders
Conquering Oppression PeaksMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportIllusion for Mercedes-Benz
Long NeckPlatinum
Some people should never be bornForeal for OFFF Mexico
OFFF Mexico 2023 TitlesBig Studios
BIG ReelThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineForeal for Adobe
Adobe Creativity For AllPlenty for Hyundai
HyundaiAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerPanic
Panic Showreelfor Perskindol
PerskindolBluBlu for 7ojozat
7ojozatForeal for Abele-Optik
Weak Vision FreaksBluBlu
Aviation ServicesPanic for Virtue By Vice
Indeed - Smart and SmallJan Kriwol + Illusion for Kieser
KieserAkama for Poulehouse
PoulehouseJVG for Lego
Lego JVG: Limited editionBig Studios
When You Wish Upon a StarBig Studios for Bausch+Lomb
Bausch+LombBig Studios for IGA
IGAAdrian & Gidi for Vogue IT
BarbiesBig Studios for Mount Franklin
Mount Franklin WaterSattu for Abus
AbusThomas Burden
Publicis Lyon PitchBig Studios for Atacadão
AtacadãoJuice for Samsung
Samsung – Xcover ProThomas Burden for McDonald's
McDonald'sKijek / Adamski for Facebook
Facebook CybersecurityBig Studios for Honda
Honda Magic SeatJuice for Gojek – GoPay
GoPay – 2120Sattu for Siko
SikoThomas Burden
RoboIllusion for Huawei Mobile CEE & Nordic
Huawei P10Thomas Burden
Children's Picture BookPanic for Healtheries
Healtheries - Live Life in the GreenPanic for Snapio
Snapio AppThomas Burden
SkateboyBluBlu for Macmillan Publishers
Journey to the centre of the EarthBig Studios for Aldi
Aldi - Christmas MissionPanic for Uproad
Toll Payment Made EasyThomas Burden
Vodafone PitchBig Studios for Red Balloon
MC Red - Red BalloonTelevisor for Pracuj.pl
Pracuj.plPanic for McDonald's
McDonald's #FritespotatoesSattu for Calypso
CalypsoBig Studios for Casas Bahia
Baianinho - Casas BahiaNikopicto for ZVV
ZVV Ticket-AppDragan + Melt for MyClimate
#PUTINYOURVOTEAkama for L'Occitane
L'OccitaneAkama for Renault
Renualt - The PostmanPanic
Harvest DirectForeal for OFFF Tel-Aviv
OFFF Tel-AvivAdrian & Gidi for Bath and Body Works
Bath and Body WorksForeal
The FrizzeesPanic for airBaltic
Travel AddictsBluBlu for Durex UK
Durex | The Real Sex GuideThomas Burden
Adweek CoverBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsForeal
Enjoy SummerPanic for Tums
TUMS Super Bowl CampaignBig Studios for Edwards Lifesciences
RebornThomas Burden
Metarama FestivalBluBlu for Universal Music Group
Jay & the AmericansForeal for California Avocados
CA AvocadosI Saw John First for Fiskemannens
Fiskemannens QuickFiskAkama for Orange
Orange - Mission NoëlPanic
Berthold Gone WildPlenty for Disney XD
Baby MechBig Studios for Hypera Pharma
BuscopanBig Studios
KV's MixForeal
ERMSY X FOREALPanic for Cyramza x Area 23
Cyramza