Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Coppel
TripPlenty for Vibia
Vibia PlusminusPlenty for Siemens
Siemens 175Plenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty for Dollar Shave Club
Dollar Shave ClubPlenty for Disney XD
Baby MechPlenty for Swatch
Swatch FlymagicPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Mondelez International
OreoPlenty for Mercado Libre
Mercado LibrePlenty for DirecTV
DirecTV BasketballPlenty
Plenty ShowreelPlenty for Banregio
“Banregio” SpotPlenty for Furla
Furla - Re-CandyPlenty for Supermouth
Supermouth Ultim8Plenty for Coppel
Coppel TLPlenty for Sonos
Sonos - Your HomePlenty for Coppel
Apple accessoriesPlenty for Coppel
Coppel Buen FinPlenty for Tigout
TigoutPlenty for Spotify
Hobbylos PodcastPlenty for Brief Festival
The Birth of Total DesignPlenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty for Coppel
Coppel - Series SpotPlenty for American Express
AMEX - Retention Platinummore work listed under Characters
Jan Kriwol + Illusion for Kieser
KieserI Saw John First for Fiskemannens
Fiskemannens QuickFiskBluBlu for Macmillan Publishers
Journey to the centre of the EarthJuice for Samsung
Samsung – Xcover ProKijek / Adamski for Facebook
Facebook CybersecurityBig Studios for Edwards Lifesciences
RebornPanic
Panic ShowreelBig Studios
KV's MixPanic for Virtue By Vice
Indeed - Smart and SmallTelevisor for Pracuj.pl
Pracuj.plIllusion for Mercedes-Benz
Long NeckBluBlu for Durex
Durex | Find Your WayAkama for L'Occitane
L'OccitaneSattu for Calypso
CalypsoBluBlu
Manifesto ReelMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportBig Studios
When You Wish Upon a StarBluBlu for 7ojozat
7ojozatAdrian & Gidi for Vogue IT
BarbiesAkama for Orange
Orange - Mission NoëlPanic for airBaltic
Travel AddictsBig Studios for Honda
Honda Magic SeatPlatinum
Some people should never be bornForeal for OFFF Mexico
OFFF Mexico 2023 TitlesBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesPanic for Cyramza x Area 23
CyramzaForeal for LG
LG Summer CampaignBig Studios for Bayer
Princess on PeriodsForeal for California Avocados
CA AvocadosBluBlu for Universal Music Group
Jay & the AmericansPanic for Snapio
Snapio AppIllusion for JBL
Block Out The ChaosJuice for Gojek – GoPay
GoPay – 2120Big Studios
BIG ReelForeal for Abele-Optik
Weak Vision FreaksThomas Burden
HelloBig Studios for Atacadão
AtacadãoBig Studios for Red Balloon
MC Red - Red BalloonAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerBluBlu
Aviation ServicesForeal
ERMSY X FOREALPanic
Berthold Gone WildThomas Burden
Vodafone PitchSattu for Siko
SikoBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsBig Studios for Hypera Pharma
BuscopanThomas Burden
Children's Picture BookThomas Burden
Publicis Lyon PitchThomas Burden
Adweek CoverBig Studios for Bausch+Lomb
Bausch+LombPanic for Uproad
Toll Payment Made EasyNikopicto for ZVV
ZVV Ticket-AppForeal
Enjoy SummerAkama for Poulehouse
PoulehouseIllusion for Huawei Mobile CEE & Nordic
Huawei P10Big Studios for Air Jet
Air JetForeal for OFFF Tel-Aviv
OFFF Tel-AvivKijek / Adamski for WWF Poland
EcopatriotsThomas Burden for McDonald's
McDonald'sPlenty for Disney XD
Baby MechPanic for Tums
TUMS Super Bowl CampaignForeal for Adobe
Adobe Creativity For AllPanic for Mintos
Mintos - Build Your Financial FutureBig Studios for Mount Franklin
Mount Franklin WaterPanic for Healtheries
Healtheries - Live Life in the GreenThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineIllusion for Reporters Without Borders
Conquering Oppression PeaksAkama for Renault
Renualt - The PostmanThomas Burden
RoboPanic for McDonald's
McDonald's #FritespotatoesAkama for Farlight 84
Farlight 84 TrailerJVG for Lego
Lego JVG: Limited editionThomas Burden
SkateboyThomas Burden
Metarama FestivalBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsBig Studios for Aldi
Aldi - Christmas MissionForeal
The FrizzeesPanic
Harvest DirectBluBlu for Durex UK
Durex | The Real Sex GuideDragan + Melt for MyClimate
#PUTINYOURVOTEBig Studios for IGA
IGAForeal for Chupa Chups
Chupa Chups - Tok-Yo!Big Studios for Casas Bahia
Baianinho - Casas BahiaAdrian & Gidi for Bath and Body Works
Bath and Body Works