Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Sonos
Sonos - Your HomePlenty for Supermouth
Supermouth Ultim8Plenty for DirecTV
DirecTV BasketballPlenty for Furla
Furla - Re-CandyPlenty for Coppel
Apple accessoriesPlenty for Coppel
TripPlenty for Dollar Shave Club
Dollar Shave ClubPlenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty for Tigout
TigoutPlenty for Coppel
Coppel TLPlenty for Mondelez International
OreoPlenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty
Plenty ShowreelPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Banregio
“Banregio” SpotPlenty for Coppel
Coppel - Series SpotPlenty for Siemens
Siemens 175Plenty for Coppel
Coppel Buen FinPlenty for Spotify
Hobbylos PodcastPlenty for Swatch
Swatch FlymagicPlenty for Disney XD
Baby MechPlenty for American Express
AMEX - Retention PlatinumPlenty for Vibia
Vibia PlusminusPlenty for Mercado Libre
Mercado LibrePlenty for Brief Festival
The Birth of Total Designmore work listed under Characters
BluBlu for Macmillan Publishers
Journey to the centre of the EarthBluBlu
Aviation ServicesArcade Studio for Singtel Dash
DashArcade Studio for Lawn Tennis Association
lTA TennisablesAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerArcade Studio for Apple Korea
Apple – Must Have Game SeriesNikopicto for ZVV
ZVV Ticket-AppForeal
ERMSY X FOREALBluBlu for Durex
Durex | Find Your WayArcade Studio for Apple
You & the FrogBluBlu for Universal Music Group
Jay & the AmericansPanic for Tums
TUMS Super Bowl CampaignBig Studios for Knorr Brazil
Instant SolutionKijek / Adamski for WWF Poland
EcopatriotsBluBlu
Manifesto ReelThomas Burden
SkateboyArcade Studio for Roblox
RobloxPanic for airBaltic
Travel AddictsPigeon for Madrinas
Madrinas CoffeeAkama for Orange
Orange - Mission NoëlBig Studios for Hypera Pharma
BuscopanArcade Studio for Samsung
Samsung WeekArcade Studio for Go Testify
Go TestifyArcade Studio for Cultura
CulturaForeal for OFFF Mexico
OFFF Mexico 2023 TitlesArcade Studio for Apple
Apple App Store KoreaKijek / Adamski for Facebook
Facebook CybersecurityArcade Studio
PaydayBig Studios
When You Wish Upon a StarForeal for Chupa Chups
Chupa Chups - Tok-Yo!Juice for Samsung
Samsung – Xcover ProAdrian & Gidi for Vogue IT
BarbiesJuice for Gojek – GoPay
GoPay – 2120Arcade Studio for Samsung
Samsung Week 2022Jan Kriwol + Illusion for Kieser
KieserPanic for Cyramza x Area 23
CyramzaNikopicto
FATSLIDEForeal
The FrizzeesAkama for Poulehouse
PoulehouseIllusion for Reporters Without Borders
Conquering Oppression PeaksPanic for Virtue By Vice
Indeed - Smart and SmallPigeon for Articy
Articy DraftAkama for L'Occitane
L'OccitaneNikopicto
Going ApeForeal for OFFF Tel-Aviv
OFFF Tel-AvivSattu for Siko
SikoPanic for Uproad
Toll Payment Made EasyThomas Burden
Publicis Lyon PitchBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesThomas Burden for McDonald's
McDonald'sBig Studios for Edwards Lifesciences
RebornThomas Burden
HelloThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineArcade Studio for WWF Switzerland
WWF - Climate protection campaignForeal for LG
LG Summer CampaignArcade Studio for Imagine
ImagineArcade Studio for Nickelodeon
Kids Pick The PresidentPanic
Berthold Gone WildIllusion for Mercedes-Benz
Long NeckBig Studios for CONIACC
Golden SeptemberArcade Studio for Takealot / Superbalist / Mr.D
The Ultimate CheckoutArcade Studio for Kagome
KagomePigeon
Pigeon ShowreelArcade Studio
ARCADE X LONDONPlatinum
Some people should never be bornSanti Zoraidez
Hinge AppArcade Studio
Arcade Studio - Showreel 2023Plenty for Disney XD
Baby MechPanic
Harvest DirectArcade Studio for Samsung
Samsung Week 2023Panic
Panic ShowreelArcade Studio for Renault
Renault Plug-innThomas Burden
Metarama FestivalPanic for Mintos
Mintos - Build Your Financial FutureI Saw John First for Fiskemannens
Fiskemannens QuickFiskBig Studios
UmbigosBig Studios for Sonae Malls
A Christmas CarrolArcade Studio for Vet App
Vet AppBig Studios for Honda
Magic SeatBig Studios for Air Jet
Air JetAkama for Renault
Renualt - The PostmanNikopicto for Motorola
MotorolaNikopicto for M&M's
M&M'sNikopicto for Schmackos
Dogs Go WackoJVG for Lego
Lego JVG: Limited editionBig Studios for Amaro
MaraArcade Studio for Apple Japan
Apple Store Japan - Zero WasteThomas Burden
Children's Picture BookBig Studios for IGA
IGABluBlu for 7ojozat
7ojozatArcade Studio for Like Soda
Like SodaSattu for Abus
AbusPanic for Healtheries
Healtheries - Live Life in the GreenTelevisor for Pracuj.pl
Pracuj.plArcade Studio for Apple
Apple HolidaysForeal for Adobe
Adobe Creativity For AllForeal
Foreal Showreel 2022BluBlu for Durex UK
Durex | The Real Sex GuideIllusion for Huawei Mobile CEE & Nordic
Huawei P10Arcade Studio for EyeBuy Direct
It's How You Frame ItNikopicto for SNCF
OUIGOArcade Studio for Tums
TumsNikopicto
Hug - I'm Bad!Panic for McDonald's
McDonald's #FritespotatoesSattu for Calypso
CalypsoAdrian & Gidi for Bath and Body Works
Bath and Body WorksNikopicto for McDonald's
McFlurryIllusion for JBL
Block Out The ChaosForeal
Enjoy SummerNikopicto for Duracell
DuracellBig Studios for Prevent Senior
Prevent SeniorDragan + Melt for MyClimate
#PUTINYOURVOTENikopicto
Hug The KillerBig Studios for Bayer
Princess on PeriodsNikopicto for McDonald's
Happy MealArcade Studio for KAI inc
MingleArcade Studio for Aena
AenaNikopicto for Hong Kong Deposit Protection Board
Hong Kong DPSThomas Burden
RoboNikopicto for Optical 88
Wear Your Beautiful LifeBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsArcade Studio for Perskindol
PerskindolForeal for California Avocados
CA AvocadosArcade Studio
Diary BrandArcade Studio for Task Rabbit
Task and you shall receiveThomas Burden
Adweek CoverForeal for Abele-Optik
Weak Vision FreaksBig Studios for Red Balloon
MC Red - Red BalloonAkama for Farlight 84
Farlight 84 TrailerArcade Studio for PSA South Australia Gov
Words Grow MindsPanic for Snapio
Snapio AppBig Studios for Mentos
Refresh yourselfThomas Burden
Vodafone PitchMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsArcade Studio for Peekaboo Kids
Peekaboo Kids Channel