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Princess on Periods

Big Studios for Bayer

This challenging project transcended taboos, bringing a new voice to young women through a bold reimagining of classic fairy tales such as Rapunzel, Cinderella and Aurora, Sleeping Beauty.

Menstruation, a natural phenomenon that is part of the daily lives of billions of women around the world, many still in childhood, is often surrounded by mysteries and taboos, especially during the transition to puberty — a period marked by doubts and silence. . It is in this scenario that our beloved princesses are reinvented: they leave their castles and enter reality, facing everyday challenges in a strong and authentic way.

This innovative campaign is being broadcast on TV and billboards, and of course, on social media, where the magic spreads even faster.

year

2024

client

Bayer

team

Agency - MullenLove
Animation - Big Studios

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