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Nike Riccardo Tisci

Ditroit for Nike

For the NikeLab Dunk Lux x RT launch, Detroit reinterprets the iconic sneaker model – marking the undeniable bond between sports and the high-end street style of Riccardo Tisci. These visual reproductions were featured in “We believe in the power of love” a short movie shot by Luca Finotti for the Dunk Lux campaign. The images are explorations of the most common millennials’ pop culture topics: from sports to fashion, from fast food to sexuality.

year

2018

client

Nike

team

Direction: Ditroit
Art Direction: Salvatore Giunta, Pietro Furbatto
Design: Salvatore Giunta, Cristian Acquaro, Pietro Furbatto
Modeling: Giovanni Mauro, Riccardo Bancone
Lighting & Shading: Claudio Gasparollo
Producer: Ada Korvafaj
Director: Luca Finotti
Production Company: Section80
Producer: Luca Degani

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