Oreo
Together with the agency DödaVänster we create the fantasy world hidden on each of the flavors of the “Wonder Flavors: Strawberry, Chocolate, Cookies and Vanilla” campaign. These universes invite users to connect with the sensations generated by each flavor, in a LATAM work for more than 10 countries, including Mexico, Brazil, Colombia, Argentina, Peru, Ecuador, Uruguay, Costa Rica, Panama.
The regional campaign continues the line of visual impact that the brand is working globally, generating an emotional and playful connection with the consumer. From the iconic twist of the cookie, a magical world is discovered which, through its color palette, sends us back to the taste, and where new details are discovered in each repetition.
year
2018
team
Agency: DödaVäbster\Creative Director: Mariano Farias
Executive Producer: Inés Palmas
Producer: César Morán Mazo
Art Direction: Federico Kanno
Design: Federico Kanno & Federico Bogado
Animation Director: Hernán Estévez
3D Generalist:Benjamín Jagusieczko
Shedding, Lighting & Render: Federico Kanno
Compositing: Matías Mastrogiano, Ivo Dukcevic
Music: Matías SchiselmanGeneral Creative Director: Francisco García Otero
Creative Director: Pep Rivero
Art Direction and Copy: Alfonsina Blyde & Eduardo Sánchez
Executive Producer: Paula Ortiz