WWF | Love it or Lose it
BluBlu for World Wildlife Fund
The ‘Love it or Lose it’ campaign by the World Wildlife Fund (WWF) is a heartfelt reminder of the swift pace at which we’re losing nature. It highlights the urgent loss of forests, wildlife, and freshwater, emphasizing that our love and action can make a real difference. It’s a race against time to protect our planet before it’s too late.
year
2024
client
World Wildlife Fund
team
Directed by BluBlu
Executive Producer: Gabriela Jabłońska
Creative Director: Monika Kurek
Story: Monika Kurek
Art Director: Jagoda Klaczyńska
Storyboard: Sybilla Kuczniak
Designs: Jagoda Klaczyńska, Sybilla Kuczniak
Animatic: Jakub Kanarek, Karolina Specht
Animation: Piotr Krzyżykowski, Kamil Ostrowski, Karolina Specht, Jakub Kanarek, Julia Hazuka
Sound design: Miłosz Kokociński
Music: Jarek Lublin