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The paper makes the toilet

Salamagica for Hakle

The three-poster campaign juxtaposes glamorous interiors and dirty surroundings to prove its slogan, “The paper makes the toilet.”

year

2015

client

Hakle

team

Art Direction - Yigit Unan, Gabriel Mattar

Illustration - Salamagica

Creative Direction - Gabriel Mattar, Alex Tischer

Agency - Leo Burnett, Berlin

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