The paper makes the toilet
Salamagica for Hakle
The three-poster campaign juxtaposes glamorous interiors and dirty surroundings to prove its slogan, “The paper makes the toilet.”
year
2015
client
Hakle
team
Art Direction - Yigit Unan, Gabriel Mattar
Illustration - Salamagica
Creative Direction - Gabriel Mattar, Alex Tischer
Agency - Leo Burnett, Berlin
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