The paper makes the toilet
Salamagica for Hakle
The three-poster campaign juxtaposes glamorous interiors and dirty surroundings to prove its slogan, “The paper makes the toilet.”
year
2015
client
Hakle
team
Art Direction - Yigit Unan, Gabriel Mattar
Illustration - Salamagica
Creative Direction - Gabriel Mattar, Alex Tischer
Agency - Leo Burnett, Berlin
more work by Salamagica
Salamagica for Bild
"Year in Review "- 2015Salamagica for Beneva
Homeless At HomeSalamagica for Sea Shepherd
Smoking Kills The OceanSalamagica
Monstersmore work listed under A/D Production
Illusion for Reporters Without Borders
Conquering Oppression Peaksfor Perskindol
PerskindolAdrian & Gidi for Zalando
End of Season Sale 2018/19Noelia Lozano for Ernst & Young
Experienced HireForeal for Hyundai
Hyundai - Valentine's DayBluBlu for Handy Games
Airhead TrailerPlenty for Spotify
Hobbylos PodcastPlatinum for Sea Shepherd
Plastic FishBites for Mövenpick
MövenpickMelt for Versace
Versace Jeans CoutureJulia Rogowska for Smurfit Kappa
Smurfit KappaIllusion for Mercedes-Benz
Long NeckAtelier Martini
HoniaSattu for Siko
SikoIllusion for Rivella
RivellaBig Studios for Edwards Lifesciences
RebornSalamagica for Bild
"Year in Review "- 2015Adrian & Gidi for Montblanc
MontblancIllusion for McDonald's
McDonald's AppTelevisor for vly
vly - 100% trueTelevisor for Dublin Bus
Dublin LegendsKijek / Adamski for Netflix
Headspace Guide To Sleep | NetflixAbra for Yasashi
YasashiSalamagica
Monstersfor Ferrero
MMMH!Saddington Baynes for Julius Bäer
Julius Bäer: Formula-EPanic for Nifty
NiftySix N. Five for Britannia Hotel
BritanniaForeal
ZDF Mediathek Classicsfor Pilgrims Choice
Pilgrims Choice - Bite Into BoldPlatinum for Ocean Care
Ocean CarePlatinum for Porsche Schweiz AG
PorscheTelevisor + Sattu for Axapharm
AxapharmTelevisor + Bites for Orchard Thieves Cider
Orchard Thieves CiderBluBlu for L'Occitane
L'Occitane - Race For VisionJVG for BANCOMAT S.p.A.
Innovation PaysAdrian & Gidi for Melvita
Melvitafor Irish Distillers Pernod Ricard (Redbreast)
Animwood for RedbreastBluBlu for L'Occitane
L'OccitaneIllusion for Ikea
CatsSaddington Baynes for Grohe
Grohe BlueDragan + Melt for MyClimate
#PUTINYOURVOTEAdrian & Gidi for L'Occitane
L'Occitane - Holiday Campaign 2022Jan Kriwol + Platinum for Prosto
ProstoTelevisor for Repak
RepakMelt for Britannia Hotels
BritanniaTelevisor + Jan Kriwol for Funstage
StarvegasAbra for PostFinance
Le Crypt Eau de ParfumAdrian & Gidi for L'Occitane
L'Occitane - Chineese New YearAtelier Martini for Pluralsight
PluralsightSimon Pawlik + Natalia Mleczak for Zalando
Zalando - Gift CardBluBlu for L'Occitane
L'Occitane - Interactive animationBluBlu for Durex
Durex | Find Your WayAdrian & Gidi for Coca-Cola Deutschland
ViOfor Insbuy
InsbuyJan Kriwol + Atelier Martini + Platinum for Adidas
Adidas DeeruptDragan for SBB
SBB SmartwaySattu for Abus
AbusIllusion for PETA
The Killer CowsIllusion for Huawei Mobile CEE & Nordic
Huawei P10Nikopicto for Gucci
Gucci ARDragan + Melt
Open Your Eyes & See The Music | NetflixKijek / Adamski for VCCP London
Give Nothing to PsoriasisPlatinum for White Claw
White ClawIllusion for Hornbach
Hornbach - BiodiversitySattu for Calypso
CalypsoGrajper for Ifolor
Ifolorfor Zalando
Black Friday 2018Platinum for The Loop
The LoopAdrian & Gidi for Zalando
Winter 2018for Comdirect
Nicola Rehbein x ComdirectPlatinum for Smurfit Kappa
BullIllusion for Autism Forum Switzerland
Social ContactPlatinum for Goodyear
Goodyearfor Vodafone
LiesIllusion for Robin Wood
Disappearing AnimalsJan Kriwol + Illusion for Kieser
KieserBluBlu for Macallan
MacallanJVG for Swiss Energy
Suisse Énergie: ThermowoodsJan Kriwol for tylko
Tylko Type02Bites for L'Occitane
AmandeBluBlu for Durex UK
Durex | The Real Sex GuideMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportPivo + Lunapark collective for Comdirect
ComdirectJVG for Van Cleef & Arpels
Van Cleef & ArpelsAdrian & Gidi for L'Occitane
VerbenaAdrian & Gidi for Zalando
Mother's DayAdrian & Gidi + Televisor for Viktor & Rolf
Flowerbomb BloomTelevisor for Jungheinrich
JungheinrichSalamagica for Beneva
Homeless At HomeNikopicto for ZVV
ZVV Ticket-AppAdrian & Gidi for Land Rover Onelife Magazine
One Life