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Samsung Week 2023

Arcade Studio for Samsung

In 2023, Arcade’s collaboration with the awesome team at Samsung HQ in Seoul, Korea, continued to flourish as they embarked on the creation of captivating visuals for Samsung’s highly anticipated birthday week.
This year, their partnership with Samsung took an exciting turn when they suggested a new idea: creating an animation to be displayed on the prominent 3D billboard at Piccadilly Crossing. It was a challenging task, but our team made it happen.
The full project included social animations, digital goods, 2D DOOH animations, and 3D DOOH Animations.
Arcade is extremely proud to see their work featured in well-known places around the world. From the vibrant lights of Piccadilly Circus in London, where their animations graced the 3d billboard, to the bustling area of Kings Cross in London, from the iconic Times Square in NY to the energetic 837 Hollywood Park in LA, Their work has found a special place in these famous locations, capturing the attention of people from all over.

year

2023

client

Samsung

team

Creative Director - Jeanpierre Le Roux
Producer - Teagan Lennox
Concept & Character Design - Arnu Van Der Westhuizen
3d Design-Hein Oosthuizen, Thabang Chuene
Rigging - Andre Davids
Animation Arcade Studio
Shading - Michaela Claasen, Cleo Hendricks
Lighting - Michaela Claasen Cleo Hendricks ,Jeanpierre Le Roux
Render & Composite - Jeanpierre Le Roux
Pose Library - Sambulo Nxele
Clothing Simulations - Michaela Classen, Jeanpierre Le Roux

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