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Samsung Week

Arcade for Samsung

Samsung Week is the celebration week leading up to Samsung’s birthday on November 1st. Arcade worked directly with Samsung HQ in Korea, developing a family of characters for Samsung week. The characters had to show off their favourite of the latest products for 2021.

The family of characters was also used to create a 1 minute animation discussing the heritage of Samsungs products and the evolution into the modern age.

These were displayed on the amazing Piccadilly Lights billboard in Picadillly Circus London.

year

2021

client

Samsung

team

3D/CGI - Arcade

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