The paper makes the toilet
Salamagica for Hakle
The three-poster campaign juxtaposes glamorous interiors and dirty surroundings to prove its slogan, “The paper makes the toilet.”
year
2015
client
Hakle
team
Art Direction - Yigit Unan, Gabriel Mattar
Illustration - Salamagica
Creative Direction - Gabriel Mattar, Alex Tischer
Agency - Leo Burnett, Berlin
more work by Salamagica
Salamagica for Beneva
Homeless At HomeSalamagica
MonstersSalamagica for Sea Shepherd
Smoking Kills The OceanSalamagica for Bild
"Year in Review "- 2015more work listed under A/D Production
Adrian & Gidi for L'Occitane
L'Occitane - Holiday Campaign 2022Adrian & Gidi for L'Occitane
L'Occitane - Chineese New Yearfor Zalando
Black Friday 2018Dragan + Melt for MyClimate
#PUTINYOURVOTESalamagica for Beneva
Homeless At HomeABRA for PostFinance
Le Crypt Eau de ParfumIllusion for PETA
The Killer CowsSix N. Five for Britannia Hotel
BritanniaSaddington Baynes for Grohe
Grohe BlueIllusion for Robin Wood
Disappearing AnimalsBites for Mövenpick
MövenpickJan Kriwol + Illusion for Kieser
Kieserfor Irish Distillers Pernod Ricard (Redbreast)
Animwood for RedbreastAdrian & Gidi for Melvita
MelvitaIllusion for Hornbach
Hornbach - BiodiversityJan Kriwol + Platinum for Prosto
Prostofor Ferrero
MMMH!Platinum for Smurfit Kappa
Bullfor Insbuy
InsbuyPlenty for Spotify
Hobbylos PodcastPlatinum for Porsche Schweiz AG
PorscheAdrian & Gidi for Coca-Cola Deutschland
ViOSalamagica for Bild
"Year in Review "- 2015Simon Pawlik + Natalia Mleczak for Zalando
Zalando - Gift CardForeal for Hyundai
Hyundai - Valentine's DayNikopicto for ZVV
ZVV Ticket-AppIllusion for Autism Forum Switzerland
Social ContactKijek / Adamski for VCCP London
Give Nothing to PsoriasisAdrian & Gidi for Zalando
Winter 2018BluBlu for Durex UK
Durex | The Real Sex GuideBluBlu for L'Occitane
L'OccitaneMelt for Britannia Hotels
BritanniaJulia Rogowska for Smurfit Kappa
Smurfit KappaJan Kriwol for tylko
Tylko Type02Adrian & Gidi for Montblanc
MontblancTelevisor for Dublin Bus
Dublin LegendsNikopicto for Gucci
Gucci ARPlatinum for Goodyear
GoodyearTelevisor for Jungheinrich
JungheinrichSattu for Calypso
CalypsoPlatinum for Ocean Care
Ocean CareJVG for BANCOMAT S.p.A.
Innovation PaysBluBlu for Durex
Durex | Find Your WayAdrian & Gidi for Zalando
Mother's DayJVG for Van Cleef & Arpels
Van Cleef & ArpelsABRA for Yasashi
YasashiBluBlu for L'Occitane
L'Occitane - Race For VisionKijek / Adamski for Netflix
Headspace Guide To Sleep | NetflixIllusion for Mercedes-Benz
Long NeckPlatinum for The Loop
The LoopJVG for Swiss Energy
Suisse Énergie: ThermowoodsTelevisor + Jan Kriwol for Funstage
StarvegasTelevisor + Bites for Orchard Thieves Cider
Orchard Thieves CiderPIVO + LUNAPARK for Comdirect
ComdirectTelevisor for vly
vly - 100% truefor Perskindol
PerskindolGrajper for Ifolor
IfolorAdrian & Gidi + Televisor for Viktor & Rolf
Flowerbomb BloomPlatinum for Sea Shepherd
Plastic FishTelevisor + Sattu for Axapharm
AxapharmJan Kriwol + Atelier Martini + Platinum for Adidas
Adidas DeeruptAdrian & Gidi for Land Rover Onelife Magazine
One LifePlatinum for White Claw
White ClawDragan for SBB
SBB SmartwayIllusion for Ikea
CatsBluBlu for Handy Games
Airhead TrailerSattu for Siko
SikoAdrian & Gidi for Zalando
End of Season Sale 2018/19BluBlu for L'Occitane
L'Occitane - Interactive animationTelevisor for Repak
RepakPanic for Nifty
NiftyIllusion for Reporters Without Borders
Conquering Oppression PeaksForeal
ZDF Mediathek ClassicsAdrian & Gidi for L'Occitane
VerbenaNoelia Lozano for Ernst & Young
Experienced HireBites for L'Occitane
Amandefor Vodafone
Liesfor Comdirect
Nicola Rehbein x ComdirectIllusion for Rivella
RivellaAtelier Martini
HoniaBluBlu for Macallan
MacallanDragan + Melt
Open Your Eyes & See The Music | NetflixIllusion for Huawei Mobile CEE & Nordic
Huawei P10Melt for Versace
Versace Jeans CoutureSattu for Abus
AbusMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportIllusion for McDonald's
McDonald's AppBIG Studios for Edwards Lifesciences
RebornSalamagica
MonstersSaddington Baynes for Julius Bäer
Julius Bäer: Formula-EAtelier Martini for Pluralsight
Pluralsight