TUMS Super Bowl Campaign
Panic for Tums
Kudos to TUMS for an iconic Super Bowl run last year! TUMS is America’s most popular overeating reliever that aimed for a solid yearly touch-down at the Super Bowl’s ad craze. TUMS created a digital campaign in which Super Bowl viewers collected real-time game actions on their Tumsworthy bingo cards.
The bingo game identity was passed to us, and we did the whole ten yards of icons for the needs of all things digital. Thanks to Hogarth and Grey at N.Y. and T.O. for this win-win pre-game!
year
2022
client
Tums





more work by Panic
Panic for Beyond Gravity
Beyond GravityPanic for jetBlue
jetBluePanic for Nifty
NiftyPanic for airBaltic
Travel AddictsPanic for Snapio
Snapio AppPanic for Uproad
Toll Payment Made EasyPanic
Berthold Gone WildPanic for Bajibot
Amex - Let's Get Business DonePanic for Premia
Premia Asset GamePanic
Panic ShowreelPanic for Freshpet
Freshpet - Anti Kibble CampaignPanic for Healtheries
Healtheries - Live Life in the GreenPanic for Virtue By Vice
Indeed - Smart and SmallPanic for Mintos
Mintos - Build Your Financial FuturePanic for Spruce Pets x Cesar
Spruce Pets - History of Dog FoodPanic for TIO
TIO Ice CreamPanic for Cyramza x Area 23
CyramzaPanic for ABC Greenhouse
ABC Greenhouse EffectPanic
Harvest DirectPanic for McDonald's
McDonald's #FritespotatoesPanic for Netflix
Netflix Is A JokePanic for Google
Google Avatarsmore work listed under Characters
Thomas Burden for McDonald's
McDonald'sForeal
ERMSY X FOREALBluBlu for Macmillan Publishers
Journey to the centre of the EarthTelevisor for Pracuj.pl
Pracuj.plSattu for Abus
AbusBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsKijek / Adamski for Facebook
Facebook CybersecurityKijek / Adamski for WWF Poland
EcopatriotsThomas Burden
Publicis Lyon PitchBluBlu for Durex
Durex | Find Your WayThomas Burden
RoboAdrian & Gidi for Bath and Body Works
Bath and Body WorksBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesBluBlu for Durex UK
Durex | The Real Sex GuidePlatinum
Some people should never be bornSattu for Calypso
CalypsoJan Kriwol + Illusion for Kieser
KieserJuice for Samsung
Samsung – Xcover ProForeal for OFFF Tel-Aviv
OFFF Tel-AvivForeal
The FrizzeesPanic for Healtheries
Healtheries - Live Life in the GreenPanic for Snapio
Snapio AppBIG Studios for Bayer
Princess on PeriodsThomas Burden
Metarama FestivalBIG Studios for Hypera Pharma
BuscopanPlenty for Hyundai
HyundaiBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsJVG for Lego
Lego JVG: Limited editionMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportThomas Burden
Adweek CoverBIG Studios for Aldi
Aldi - Christmas MissionForeal for OFFF Mexico
OFFF Mexico 2023 TitlesForeal for Chupa Chups
Chupa Chups - Tok-Yo!BluBlu
Aviation ServicesForeal for LG
LG Summer CampaignBluBlu
Manifesto ReelBIG Studios for Honda
Honda Magic SeatPanic for Mintos
Mintos - Build Your Financial FutureI Saw John First for Fiskemannens
Fiskemannens QuickFiskBIG Studios for Edwards Lifesciences
RebornBIG Studios for Air Jet
Air JetBIG Studios
BIG ReelPanic for Uproad
Toll Payment Made EasyThomas Burden
SkateboyForeal for California Avocados
CA AvocadosPlenty for Disney XD
Baby MechPanic for Virtue By Vice
Indeed - Smart and SmallThomas Burden
Children's Picture Bookfor Perskindol
PerskindolBIG Studios for Bausch+Lomb
Bausch+LombBIG Studios for Casas Bahia
Baianinho - Casas BahiaBIG Studios for Atacadão
AtacadãoIllusion for Reporters Without Borders
Conquering Oppression PeaksPanic for airBaltic
Travel AddictsIllusion for Huawei Mobile CEE & Nordic
Huawei P10Panic
Panic ShowreelAkama for Orange
Orange - Mission NoëlAkama for Farlight 84
Farlight 84 TrailerBIG Studios
KV's MixAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerBluBlu for Universal Music Group
Jay & the AmericansDragan + Melt for MyClimate
#PUTINYOURVOTEJuice for Gojek – GoPay
GoPay – 2120Panic
Harvest DirectForeal
Foreal Showreel 2022BIG Studios for IGA
IGAForeal for Abele-Optik
Weak Vision FreaksAkama for Renault
Renualt - The PostmanThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineThomas Burden
HelloAkama for Poulehouse
PoulehouseBIG Studios
When You Wish Upon a StarAkama for L'Occitane
L'OccitanePanic
Berthold Gone WildBIG Studios for Mount Franklin
Mount Franklin WaterAdrian & Gidi for Vogue IT
BarbiesBIG Studios for Red Balloon
MC Red - Red BalloonForeal for Adobe
Adobe Creativity For AllPanic for Cyramza x Area 23
CyramzaSattu for Siko
SikoPanic for McDonald's
McDonald's #FritespotatoesIllusion for JBL
Block Out The ChaosThomas Burden
Vodafone PitchBluBlu for 7ojozat
7ojozatNikopicto for ZVV
ZVV Ticket-AppIllusion for Mercedes-Benz
Long NeckForeal
Enjoy Summer