TUMS Super Bowl Campaign
Panic for Tums
Kudos to TUMS for an iconic Super Bowl run last year! TUMS is America’s most popular overeating reliever that aimed for a solid yearly touch-down at the Super Bowl’s ad craze. TUMS created a digital campaign in which Super Bowl viewers collected real-time game actions on their Tumsworthy bingo cards.
The bingo game identity was passed to us, and we did the whole ten yards of icons for the needs of all things digital. Thanks to Hogarth and Grey at N.Y. and T.O. for this win-win pre-game!
year
2022
client
Tums





more work by Panic
Panic for Netflix
Netflix Is A JokePanic for Bajibot
Amex - Let's Get Business DonePanic for Virtue By Vice
Indeed - Smart and SmallPanic for jetBlue
jetBluePanic for Cyramza x Area 23
CyramzaPanic for Premia
Premia Asset GamePanic for McDonald's
McDonald's #FritespotatoesPanic for Uproad
Toll Payment Made EasyPanic for Beyond Gravity
Beyond GravityPanic
Harvest DirectPanic for Spruce Pets x Cesar
Spruce Pets - History of Dog FoodPanic for ABC Greenhouse
ABC Greenhouse EffectPanic
Panic ShowreelPanic
Berthold Gone WildPanic for Freshpet
Freshpet - Anti Kibble CampaignPanic for airBaltic
Travel AddictsPanic for TIO
TIO Ice CreamPanic for Mintos
Mintos - Build Your Financial FuturePanic for Google
Google AvatarsPanic for Snapio
Snapio AppPanic for Nifty
NiftyPanic for Healtheries
Healtheries - Live Life in the Greenmore work listed under Characters
BIG Studios for Red Balloon
MC Red - Red BalloonThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineBIG Studios for Atacadão
AtacadãoNikopicto for ZVV
ZVV Ticket-AppThomas Burden
SkateboyBIG Studios for Bayer
Princess on PeriodsBIG Studios
KV's MixThomas Burden
HelloAkama for L'Occitane
L'OccitaneBluBlu for Universal Music Group
Jay & the AmericansThomas Burden
Publicis Lyon PitchAkama for Renault
Renualt - The PostmanAkama for Farlight 84
Farlight 84 TrailerBIG Studios
BIG ReelPanic for airBaltic
Travel AddictsPanic for McDonald's
McDonald's #FritespotatoesBIG Studios for Air Jet
Air JetBluBlu for 7ojozat
7ojozatBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsSattu for Siko
SikoForeal for Abele-Optik
Weak Vision FreaksPanic for Snapio
Snapio AppAkama for Poulehouse
PoulehouseMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportSattu for Calypso
CalypsoAkama for Orange
Orange - Mission NoëlPanic for Healtheries
Healtheries - Live Life in the GreenThomas Burden for McDonald's
McDonald'sForeal for OFFF Mexico
OFFF Mexico 2023 TitlesBluBlu
Manifesto ReelThomas Burden
Vodafone PitchJuice for Samsung
Samsung – Xcover ProPlenty for Hyundai
HyundaiForeal
ERMSY X FOREALBluBlu for Macmillan Publishers
Journey to the centre of the EarthIllusion for Mercedes-Benz
Long NeckIllusion for JBL
Block Out The ChaosJuice for Gojek – GoPay
GoPay – 2120Televisor for Pracuj.pl
Pracuj.plThomas Burden
Metarama FestivalDragan + Melt for MyClimate
#PUTINYOURVOTEJVG for Lego
Lego JVG: Limited editionForeal for OFFF Tel-Aviv
OFFF Tel-AvivAdrian & Gidi for Vogue IT
BarbiesI Saw John First for Fiskemannens
Fiskemannens QuickFiskThomas Burden
Adweek CoverKijek / Adamski for Facebook
Facebook CybersecurityBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesJan Kriwol + Illusion for Kieser
KieserThomas Burden
Children's Picture BookForeal for LG
LG Summer CampaignPanic
Berthold Gone WildBIG Studios
When You Wish Upon a StarBluBlu for Durex UK
Durex | The Real Sex GuideBIG Studios for Edwards Lifesciences
RebornPanic for Mintos
Mintos - Build Your Financial FutureAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerBIG Studios for Aldi
Aldi - Christmas MissionForeal for Adobe
Adobe Creativity For AllPlenty for Disney XD
Baby MechForeal
The FrizzeesBIG Studios for Hypera Pharma
BuscopanForeal
Foreal Showreel 2022BIG Studios for Honda
Honda Magic SeatKijek / Adamski for WWF Poland
EcopatriotsIllusion for Reporters Without Borders
Conquering Oppression PeaksForeal for Chupa Chups
Chupa Chups - Tok-Yo!BluBlu for Durex
Durex | Find Your WayIllusion for Huawei Mobile CEE & Nordic
Huawei P10BIG Studios for Mount Franklin
Mount Franklin WaterBIG Studios for IGA
IGAfor Perskindol
PerskindolAdrian & Gidi for Bath and Body Works
Bath and Body WorksPanic for Virtue By Vice
Indeed - Smart and SmallPanic for Uproad
Toll Payment Made EasyPanic
Harvest DirectBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsPlatinum
Some people should never be bornForeal
Enjoy SummerPanic for Cyramza x Area 23
CyramzaBIG Studios for Casas Bahia
Baianinho - Casas BahiaBIG Studios for Bausch+Lomb
Bausch+LombBluBlu
Aviation ServicesThomas Burden
RoboForeal for California Avocados
CA AvocadosSattu for Abus
AbusPanic
Panic Showreel