Analog/Digital

Samsung Week 2023

In 2023, Arcade’s collaboration with the awesome team at Samsung HQ in Seoul, Korea, continued to flourish as they embarked on the creation of captivating visuals for Samsung’s highly anticipated birthday week.

This year, their partnership with Samsung took an exciting turn when they suggested a new idea: creating an animation to be displayed on the prominent 3D billboard at Piccadilly Crossing. It was a challenging task, but our team made it happen.
The full project included social animations, digital goods, 2D DOOH animations, and 3D DOOH Animations.

Arcade is extremely proud to see their work featured in well-known places around the world. From the vibrant lights of Piccadilly Circus in London, where their animations graced the 3d billboard, to the bustling area of Kings Cross in London, from the iconic Times Square in NY to the energetic 837 Hollywood Park in LA, Their work has found a special place in these famous locations, capturing the attention of people from all over.

3D/CGI Motion Characters

year

2023

client

Samsung

team

Creative Director - Jeanpierre Le Roux
Producer - Teagan Lennox
Concept & Character Design - Arnu Van Der Westhuizen
3d Design-Hein Oosthuizen, Thabang Chuene
Rigging - Andre Davids
Animation Arcade Studio
Shading - Michaela Claasen, Cleo Hendricks
Lighting - Michaela Claasen Cleo Hendricks ,Jeanpierre Le Roux
Render & Composite - Jeanpierre Le Roux
Pose Library - Sambulo Nxele
Clothing Simulations - Michaela Classen, Jeanpierre Le Roux

more work by Arcade Studio

Arcade Studio for Cultura

Cultura

Arcade Studio

ARCADE X LONDON

Arcade Studio for Go Testify

Go Testify

Arcade Studio for Vet App

Vet App

Arcade Studio for KAI inc

Mingle

Arcade Studio for Apple Japan

Apple Store Japan - Zero Waste

Arcade Studio for Takealot / Superbalist / Mr.D

The Ultimate Checkout

Arcade Studio for EyeBuy Direct

It's How You Frame It

Arcade Studio

Payday

Arcade Studio for Task Rabbit

Task and you shall receive

Arcade Studio for Apple Korea

Apple – Must Have Game Series

Arcade Studio + Peter Tarka for LinkedIn

Top Voices 2018

Arcade Studio for Like Soda

Like Soda

Arcade Studio

Arcade Studio - Showreel 2023

Arcade Studio for Apple

Apple Holidays

Arcade Studio for Samsung

Samsung Week

Arcade Studio

Diary Brand

Arcade Studio for Kagome

Kagome

Arcade Studio for Tums

Tums

Arcade Studio for Peekaboo Kids

Peekaboo Kids Channel

Arcade Studio for Imagine

Imagine

Arcade Studio for PSA South Australia Gov

Words Grow Minds

Arcade Studio for MYOB

MYOB

Arcade Studio for Lawn Tennis Association

lTA Tennisables

Arcade Studio for Nickelodeon

Kids Pick The President

Arcade Studio for Apple

You & the Frog

Arcade Studio for Perskindol

Perskindol

Arcade Studio for Samsung

Samsung Week 2022

Arcade Studio for Apple

Apple App Store Korea

Arcade Studio for Roblox

Roblox

Arcade Studio for Renault

Renault Plug-inn

Arcade Studio for Singtel Dash

Dash

Arcade Studio for WWF Switzerland

WWF - Climate protection campaign

Arcade Studio for Aena

Aena

more work listed under Characters

Jan Kriwol + Illusion for Kieser

Kieser

Big Studios for Knorr Brazil

Instant Solution

Panic for Healtheries

Healtheries - Live Life in the Green

Foreal for Chupa Chups

Chupa Chups - Tok-Yo!

Arcade Studio for Apple

You & the Frog

Big Studios for Honda

Magic Seat

Arcade Studio for Cultura

Cultura

Sattu for Calypso

Calypso

Arcade Studio for PSA South Australia Gov

Words Grow Minds

Arcade Studio for Apple Korea

Apple – Must Have Game Series

Foreal

ERMSY X FOREAL

BluBlu for Universal Music Group

Jay & the Americans

Arcade Studio for Peekaboo Kids

Peekaboo Kids Channel

Thomas Burden

Metarama Festival

Nikopicto

Hug - I'm Bad!

Big Studios

Umbigos

Arcade Studio for Tums

Tums

Arcade Studio for Imagine

Imagine

BluBlu for Macmillan Publishers

Journey to the centre of the Earth

Juice for Gojek – GoPay

GoPay – 2120

Arcade Studio

Payday

Arcade Studio for Takealot / Superbalist / Mr.D

The Ultimate Checkout

Michał Misiński + Juice for Ritter Sport DE & UK

Ritter Sport

Pigeon

Pigeon Showreel

Nikopicto for M&M's

M&M's

Juice for Samsung

Samsung – Xcover Pro

Panic

Berthold Gone Wild

Akama for Poulehouse

Poulehouse

Big Studios

When You Wish Upon a Star

Nikopicto for ZVV

ZVV Ticket-App

Panic for Snapio

Snapio App

BluBlu

Manifesto Reel

Foreal for OFFF Mexico

OFFF Mexico 2023 Titles

Nikopicto

Hug The Killer

BluBlu for Ahlstrom Munksjö

Fiber & Sustainable Solutions

Kijek / Adamski for WWF Poland

Ecopatriots

Big Studios for Prevent Senior

Prevent Senior

Arcade Studio for Apple

Apple App Store Korea

Akama

Raving Rabbids Travel In Time

Big Studios for Hypera Pharma

Buscopan

Arcade Studio for Vet App

Vet App

Plenty for Hyundai

Hyundai

Nikopicto for SNCF

OUIGO

Foreal for Adobe

Adobe Creativity For All

Dragan + Melt for MyClimate

#PUTINYOURVOTE

Nikopicto for Duracell

Duracell

BluBlu

Aviation Services

Foreal for LG

LG Summer Campaign

BluBlu for The New York Times, Singapore Airlines

The New York Times + Singapore Airlines

Arcade Studio for Apple

Apple Holidays

Adrian & Gidi for Vogue IT

Barbies

Big Studios for Sonae Malls

A Christmas Carrol

Foreal

Foreal Showreel 2022

Panic

Harvest Direct

Sattu for Abus

Abus

Nikopicto for Optical 88

Wear Your Beautiful Life

Nikopicto for Motorola

Motorola

Akama for Farlight 84

Farlight 84 Trailer

Panic for McDonald's

McDonald's #Fritespotatoes

Arcade Studio for Kagome

Kagome

Panic for Uproad

Toll Payment Made Easy

I Saw John First for Fiskemannens

Fiskemannens QuickFisk

Arcade Studio for Renault

Renault Plug-inn

Arcade Studio

Arcade Studio - Showreel 2023

Pigeon for Articy

Articy Draft

Akama for Toy's R Us

Toy's R Us - Geoffrey The Part Time Reindeer

Akama for Renault

Renualt - The Postman

Illusion for Huawei Mobile CEE & Nordic

Huawei P10

Arcade Studio for Like Soda

Like Soda

Big Studios for Air Jet

Air Jet

Panic for Cyramza x Area 23

Cyramza

Nikopicto for McDonald's

Happy Meal

Arcade Studio for KAI inc

Mingle

Illusion for Mercedes-Benz

Long Neck

Arcade Studio

Diary Brand

Big Studios for Edwards Lifesciences

Reborn

Arcade Studio for Apple Japan

Apple Store Japan - Zero Waste

Thomas Burden

Skateboy

Arcade Studio for Nickelodeon

Kids Pick The President

Thomas Burden

Adweek Cover

Arcade Studio for Perskindol

Perskindol

Illusion for Reporters Without Borders

Conquering Oppression Peaks

Sattu for Siko

Siko

Nikopicto for Schmackos

Dogs Go Wacko

Panic for airBaltic

Travel Addicts

Thomas Burden for Norwegian Airlines Magazine

Norwegian Airlines Magazine

Foreal for California Avocados

CA Avocados

Illusion for JBL

Block Out The Chaos

Nikopicto

Going Ape

BluBlu for Durex UK

Durex | The Real Sex Guide

Arcade Studio for Aena

Aena

Foreal for OFFF Tel-Aviv

OFFF Tel-Aviv

Nikopicto

FATSLIDE

Arcade Studio for Go Testify

Go Testify

Thomas Burden for McDonald's

McDonald's

BluBlu for Tabu Equity Investments Inc.

Tabu Equity Investments

Arcade Studio for EyeBuy Direct

It's How You Frame It

Panic

Panic Showreel

Adrian & Gidi for Bath and Body Works

Bath and Body Works

Foreal

Enjoy Summer

Thomas Burden

Robo

Pigeon for Madrinas

Madrinas Coffee

Arcade Studio for Samsung

Samsung Week

JVG for Lego

Lego JVG: Limited edition

Arcade Studio for Singtel Dash

Dash

BluBlu for 7ojozat

7ojozat

Arcade Studio for Task Rabbit

Task and you shall receive

Arcade Studio for Lawn Tennis Association

lTA Tennisables

Big Studios for Mentos

Refresh yourself

BluBlu for Durex

Durex | Find Your Way

Big Studios for Red Balloon

MC Red - Red Balloon

Akama for L'Occitane

L'Occitane

Thomas Burden

Children's Picture Book

Arcade Studio

ARCADE X LONDON

Platinum

Some people should never be born

Panic for Tums

TUMS Super Bowl Campaign

Foreal for Abele-Optik

Weak Vision Freaks

Thomas Burden

Vodafone Pitch

Thomas Burden

Hello

Nikopicto for Hong Kong Deposit Protection Board

Hong Kong DPS

Arcade Studio for Samsung

Samsung Week 2022

Televisor for Pracuj.pl

Pracuj.pl

Kijek / Adamski for Facebook

Facebook Cybersecurity

Big Studios for CONIACC

Golden September

Big Studios for Amaro

Mara

Arcade Studio for WWF Switzerland

WWF - Climate protection campaign

Santi Zoraidez

Hinge App

Nikopicto for McDonald's

McFlurry

Big Studios for IGA

IGA

Akama for Orange

Orange - Mission Noël

Foreal

The Frizzees

Big Studios for Bayer

Princess on Periods

Thomas Burden

Publicis Lyon Pitch

Panic for Mintos

Mintos - Build Your Financial Future

Plenty for Disney XD

Baby Mech

Panic for Virtue By Vice

Indeed - Smart and Small

Arcade Studio for Roblox

Roblox

Please rotate your device vertically to view our website

Samsung Week 2023

more work by Arcade Studio

more work listed under Characters