TUMS Super Bowl Campaign
Panic for Tums
Kudos to TUMS for an iconic Super Bowl run last year! TUMS is America’s most popular overeating reliever that aimed for a solid yearly touch-down at the Super Bowl’s ad craze. TUMS created a digital campaign in which Super Bowl viewers collected real-time game actions on their Tumsworthy bingo cards.
The bingo game identity was passed to us, and we did the whole ten yards of icons for the needs of all things digital. Thanks to Hogarth and Grey at N.Y. and T.O. for this win-win pre-game!
year
2022
client
Tums





more work by Panic
Panic for TIO
TIO Ice CreamPanic
Harvest DirectPanic for Cyramza x Area 23
CyramzaPanic for Freshpet
Freshpet - Anti Kibble CampaignPanic for Beyond Gravity
Beyond GravityPanic for Premia
Premia Asset GamePanic for Bajibot
Amex - Let's Get Business DonePanic for Google
Google AvatarsPanic for Spruce Pets x Cesar
Spruce Pets - History of Dog FoodPanic for Uproad
Toll Payment Made EasyPanic for jetBlue
jetBluePanic for airBaltic
Travel AddictsPanic for Mintos
Mintos - Build Your Financial FuturePanic for Nifty
NiftyPanic for Netflix
Netflix Is A JokePanic for Healtheries
Healtheries - Live Life in the GreenPanic
Panic ShowreelPanic for McDonald's
McDonald's #FritespotatoesPanic for ABC Greenhouse
ABC Greenhouse EffectPanic
Berthold Gone WildPanic for Snapio
Snapio AppPanic for Virtue By Vice
Indeed - Smart and Smallmore work listed under Characters
Adrian & Gidi for Bath and Body Works
Bath and Body WorksForeal
Foreal Showreel 2022BluBlu for Macmillan Publishers
Journey to the centre of the EarthJuice for Gojek – GoPay
GoPay – 2120Foreal for OFFF Mexico
OFFF Mexico 2023 TitlesAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerKijek / Adamski for WWF Poland
EcopatriotsPanic
Panic ShowreelSattu for Abus
AbusPanic for Snapio
Snapio AppAkama for Orange
Orange - Mission NoëlSattu for Calypso
CalypsoBluBlu for Durex
Durex | Find Your WayForeal for LG
LG Summer CampaignBIG Studios for Bayer
Princess on PeriodsBIG Studios for Honda
Honda Magic SeatBIG Studios for Hypera Pharma
BuscopanDragan + Melt for MyClimate
#PUTINYOURVOTEBluBlu for 7ojozat
7ojozatBIG Studios
KV's MixPanic for Cyramza x Area 23
CyramzaJan Kriwol + Illusion for Kieser
KieserForeal for Adobe
Adobe Creativity For AllForeal for OFFF Tel-Aviv
OFFF Tel-AvivThomas Burden
Metarama FestivalForeal for Chupa Chups
Chupa Chups - Tok-Yo!Panic
Berthold Gone WildBIG Studios
BIG ReelNikopicto for ZVV
ZVV Ticket-AppAkama for L'Occitane
L'Occitanefor Perskindol
PerskindolBIG Studios
When You Wish Upon a StarBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsForeal for Abele-Optik
Weak Vision FreaksIllusion for JBL
Block Out The ChaosBIG Studios for Atacadão
AtacadãoPanic for Virtue By Vice
Indeed - Smart and SmallBluBlu for Universal Music Group
Jay & the AmericansThomas Burden
Vodafone PitchIllusion for Mercedes-Benz
Long NeckThomas Burden
RoboPanic for Mintos
Mintos - Build Your Financial FutureBIG Studios for Aldi
Aldi - Christmas MissionThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineBIG Studios for Casas Bahia
Baianinho - Casas BahiaThomas Burden
HelloPanic
Harvest DirectThomas Burden
Children's Picture BookI Saw John First for Fiskemannens
Fiskemannens QuickFiskBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesBluBlu
Aviation ServicesPanic for McDonald's
McDonald's #FritespotatoesBIG Studios for Bausch+Lomb
Bausch+LombBIG Studios for Red Balloon
MC Red - Red BalloonAdrian & Gidi for Vogue IT
BarbiesBIG Studios for Mount Franklin
Mount Franklin WaterPlenty for Disney XD
Baby MechBIG Studios for Edwards Lifesciences
RebornThomas Burden
SkateboyAkama for Farlight 84
Farlight 84 TrailerIllusion for Huawei Mobile CEE & Nordic
Huawei P10Panic for Uproad
Toll Payment Made EasyPlatinum
Some people should never be bornIllusion for Reporters Without Borders
Conquering Oppression PeaksPanic for Healtheries
Healtheries - Live Life in the GreenPlenty for Hyundai
HyundaiJVG for Lego
Lego JVG: Limited editionForeal
Enjoy SummerTelevisor for Pracuj.pl
Pracuj.plBIG Studios for Air Jet
Air JetJuice for Samsung
Samsung – Xcover ProThomas Burden for McDonald's
McDonald'sBluBlu for Durex UK
Durex | The Real Sex GuideForeal for California Avocados
CA AvocadosThomas Burden
Adweek CoverMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsBluBlu
Manifesto ReelForeal
The FrizzeesBIG Studios for IGA
IGAKijek / Adamski for Facebook
Facebook CybersecurityForeal
ERMSY X FOREALAkama for Renault
Renualt - The PostmanAkama for Poulehouse
PoulehouseSattu for Siko
SikoThomas Burden
Publicis Lyon PitchPanic for airBaltic
Travel Addicts