Emmi Kefir
AIOpost for Emmi
A hybrid production for Swiss dairy producer Emmi, created with agency Wirz, is a strong example of live-action storytelling enhanced by subtle, best-practice AI integration.
The live-action shoot, directed by Filip Berendt, captures a natural, everyday moment as our protagonist settles into her home office routine.
We set out to explore how a small, 2D illustrated bird could be naturally integrated into a live-action environment. Together with our VFX and AI partner, AIO Post, we tested a range of approaches before settling on a solution that felt both seamless and authentic — keeping the brand hero as close as possible to the visual style used on the packaging.
The much-needed break is sparked by Emil — a winged little brand hero introduced for the first time to mark the launch of Emmi’s new kefir product line.
client
Emmi
team
Agency: Wirz, Zurich
Director: Filip Berendt
Production Company: Analog Digital
Animation & Postproduction: AIOpost
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