Emmi Kefir
A hybrid production for Swiss dairy producer Emmi, created with agency Wirz, is a strong example of live-action storytelling enhanced by subtle, best-practice AI integration.
The live-action shoot, directed by Filip Berendt, captures a natural, everyday moment as our protagonist settles into her home office routine.
We set out to explore how a small, 2D illustrated bird could be naturally integrated into a live-action environment. Together with our VFX and AI partner, AIO Post, we tested a range of approaches before settling on a solution that felt both seamless and authentic — keeping the brand hero as close as possible to the visual style used on the packaging.
The much-needed break is sparked by Emil — a winged little brand hero introduced for the first time to mark the launch of Emmi’s new kefir product line.
year
2026
team
Agency: Wirz, Zurich
Director: Filip Berendt
Production Company: Analog Digital
Animation & Postproduction: AIOpost
Client: EMMI
Agency: Wirz Group
Creative Director: Jannic Mascello
Head of Agency Producing: Suzana Kovacevic
Director: Filip Berendt
DOP: Kuba Kijowski
Production company: Analog Digital
Executive Producers: Tomasz Kosiński, Tomasz Żmigrodzki
Production Manager: Zdzich Heydel
Production Coordinator: Julia Grzeszczak
Cast: Anna Hut Młynarska
Agency: X Management
Casting: ZZ Casting
Set Manager: Szeryf
1AD: Michał Piłat
1AC: Darek Bardadyn
2AC: Kijana
Grip: Pneumatic
Stagehands: Dardzin Film
Gaffer: Darek Toudi
Lighting equipment: ?
Camera equipment: Panavision
Location Scouting:
Set Design: Robert Dąbrowski
Food Stylist: Justyna Dragan
Costume Designer: Ania Feschner
MUA & Hair: Dominik Szatkowski
Editor: Kuba Pietrzak
Color grading: Łukasz Huptyś
Postproduction & AI: AIO POST
Catering: Truflarze
Security: Mateusz Pentowski