Analog/Digital

The Ultimate Checkout

Arcade Studio for Takealot / Superbalist / Mr.D

Takealot.com, the largest online retailer in Africa, their sister Superbalist.com, one of the largest online fashion and home stores, and Mr D, takeout and grocery delivery, are celebrating their “Ultimate Checkout” sale. 3 Days of crazy deals 2nd to Black Friday. Our friends over at The Cavalry creative agency reached out to us to design and create a 25 second animated spot featuring “The Ultimate Checkout”. Together with the Cavalry we created a cute story about a girl and her corgi receiving their deals, from Tech and Appliances, to fashion and home, to food and groceries. Our brief was to feature each brand in a different room in the house. We conceptualized a contained environment that changes rooms as the character moves through the house.

3D/CGI Motion Characters

year

2023

client

Takealot / Superbalist / Mr.D

team

Agency: Cavalry
Characters: Arcade Studio

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The Ultimate Checkout

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