The paper makes the toilet
Salamagica for Hakle
The three-poster campaign juxtaposes glamorous interiors and dirty surroundings to prove its slogan, “The paper makes the toilet.”
year
2015
client
Hakle
team
Art Direction - Yigit Unan, Gabriel Mattar
Illustration - Salamagica
Creative Direction - Gabriel Mattar, Alex Tischer
Agency - Leo Burnett, Berlin
more work by Salamagica
Salamagica for Volkswagen
VW Dream PackSalamagica for Stabilo Boss
Stabilo BossSalamagica for Colgate-Palmolive
The Ultimate Mouth ProtectionSalamagica for Uzay
Natural Toy CleanerSalamagica for Beneva
Homeless At HomeSalamagica for Carulla
CarullaSalamagica for Play-Doh
Play-DohSalamagica for VTR
VTR on DemandSalamagica for E.ON
E.ONSalamagica for Pro Wildlife
Stop Lifetime ImprisonmentSalamagica for Medical Advertising Hall Of Fame
MAHFSalamagica for Jeep
Jeep - Reconnect with AdventureSalamagica for HSBC
HSBC - Postal ChristmasSalamagica
MonstersSalamagica for Alfaguara Audiobooks
AudiobooksSalamagica for Scanavini
It Will Never GiveSalamagica for ‘Safe At Home’ Foundation
Safe At HomeSalamagica for Bild
"Year in Review "- 2015Salamagica for Hyundai
Genuine PartsSalamagica for Sea Shepherd
Smoking Kills The Oceanmore work listed under A/D Production
Illusion for Mercedes-Benz
Long NeckIllusion for McDonald's
McDonald's AppSalamagica for Bild
"Year in Review "- 2015Televisor + Bites for Orchard Thieves Cider
Orchard Thieves CiderBluBlu for L'Occitane
L'Occitane - Race For VisionSalamagica for Pro Wildlife
Stop Lifetime ImprisonmentDragan + Melt for MyClimate
#PUTINYOURVOTEArcade Studio for Perskindol
PerskindolAdrian & Gidi for L'Occitane
L'Occitane - Holiday Campaign 2022Six N. Five for Britannia Hotel
BritanniaPlatinum for Ocean Care
Ocean CarePlenty for Spotify
Hobbylos PodcastSaddington Baynes for Julius Bäer
Julius Bäer: Formula-EIllusion for Robin Wood
Disappearing AnimalsBluBlu for Durex
Durex | Find Your WayJan Kriwol + Platinum for Prosto
ProstoBluBlu for L'Occitane
L'OccitaneIllusion for Hornbach
Hornbach - BiodiversityAdrian & Gidi for Zalando
End of Season Sale 2018/19Kijek / Adamski for VCCP London
Give Nothing to PsoriasisJulia Rogowska for Smurfit Kappa
Smurfit KappaMichał Misiński + Juice for Ritter Sport DE & UK
Ritter Sportfor Comdirect
Nicola Rehbein x ComdirectAdrian & Gidi for Melvita
MelvitaIllusion for Reporters Without Borders
Conquering Oppression PeaksPlatinum for Goodyear
GoodyearSimon Pawlik + Natalia Mleczak for Zalando
Zalando - Gift CardSalamagica
MonstersDragan for SBB
SBB SmartwayAdrian & Gidi for Coca-Cola Deutschland
ViOABRA for PostFinance
Le Crypt Eau de ParfumIllusion for Autism Forum Switzerland
Social ContactAdrian & Gidi for L'Occitane
VerbenaPlatinum for Sea Shepherd
Plastic FishSalamagica for Beneva
Homeless At HomeIllusion for PETA
The Killer CowsPanic for Nifty
NiftyKijek / Adamski for Netflix
Headspace Guide To Sleep | NetflixTelevisor + Jan Kriwol for Funstage
StarvegasForeal
ZDF Mediathek Classicsfor Insbuy
InsbuyNikopicto for ZVV
ZVV Ticket-AppDragan + Melt
Open Your Eyes & See The Music | NetflixMelt for Britannia Hotels
BritanniaNoelia Lozano for Ernst & Young
Experienced HireBig Studios for McDonald's
McDonald'sSattu for Calypso
CalypsoSaddington Baynes for Grohe
Grohe Bluefor Irish Distillers Pernod Ricard (Redbreast)
Animwood for RedbreastPlatinum for The Loop
The LoopNikopicto for Gucci
Gucci ARPlatinum for Smurfit Kappa
BullBluBlu for L'Occitane
L'Occitane - Interactive animationAdrian & Gidi for Zalando
Mother's DayJan Kriwol + Illusion for Kieser
KieserABRA for Yasashi
YasashiBluBlu for Handy Games
Airhead TrailerJVG for Swiss Energy
Suisse Énergie: ThermowoodsBites for Mövenpick
Mövenpickfor Ferrero
MMMH!Atelier Martini
HoniaSattu for Abus
AbusTelevisor for Repak
RepakAdrian & Gidi for L'Occitane
L'Occitane - Chineese New YearJan Kriwol for tylko
Tylko Type02Adrian & Gidi for Land Rover Onelife Magazine
One LifeBig Studios for Edwards Lifesciences
RebornPlatinum for White Claw
White ClawForeal for Hyundai
Hyundai - Valentine's DayAdrian & Gidi for Zalando
Winter 2018for Vodafone
LiesAdrian & Gidi for Montblanc
MontblancBites for L'Occitane
AmandeTelevisor for Dublin Bus
Dublin LegendsJan Kriwol + Atelier Martini + Platinum for Adidas
Adidas DeeruptBluBlu for Macallan
MacallanIllusion for Huawei Mobile CEE & Nordic
Huawei P10BluBlu for Durex UK
Durex | The Real Sex GuideGrajper for Ifolor
IfolorMelt for Versace
Versace Jeans CoutureArcade Studio for WWF Switzerland
WWF - Climate protection campaignfor Zalando
Black Friday 2018Televisor for Jungheinrich
JungheinrichPIVO + LUNAPARK for Comdirect
ComdirectIllusion for Ikea
CatsJVG for BANCOMAT S.p.A.
Innovation PaysSattu for Siko
SikoTelevisor + Sattu for Axapharm
AxapharmAdrian & Gidi + Televisor for Viktor & Rolf
Flowerbomb BloomJVG for Van Cleef & Arpels
Van Cleef & ArpelsTelevisor for vly
vly - 100% trueAtelier Martini for Pluralsight
PluralsightPlatinum for Porsche Schweiz AG
PorscheIllusion for Rivella
Rivella