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Pilgrims Choice – Bite Into Bold

for Pilgrims Choice

What a ride!
A bold idea and a bold execution — the kind of collaboration we love.

Our latest full-service production for TBWA Ireland and Pilgrims Choice, shot in Warsaw with a local team.

1 shoot day, 1 film set, 3 photo sets — and an incredible crew: Maciek Miloch, Bochulia & Łach, Natalia Mleczak , Joanna Sikora, plus many more behind the scenes. All smoothly led by Zdzich Heydel & Michał Mańka.

Big thanks to the team, agency, and client for the trust and creative freedom.

The “Bite Into Bold” campaign is now live across the UK: CTV, OOH, social, audio, shopper, and more. Featuring our 20” spot and standout creative for Pilgrims Choice’s core range.

client

Pilgrims Choice

team

Agency - TBWA\Ireland
Senior Art Director - Mikey Ryan
Senior Copywriter - Clara Traynor
Senior Producers - Georgia Stevenson, Jelena Stancevic, Karen Ronaldson
Account Director - Alex Lloyd

Client - Ornua / Pilgrim’s Choice
Nicola Blackmore-Squires (UK Marketing Director)
Sarah Burrow (Senior Brand Manager)
Lydia-Grace Hodgkinson (Assistant Brand Manager)
Justin Murtagh (Creative Director)

Production Company - Analog Digital @analogdigital.tv
Photographer / Co-Director - Maciej Miloch @shootme
Co-Director & DOP - Grzegorz Łach & Żenia Bochulia @shootme
1st AD - Michał Mańka
Executive Producers - Tomasz Kosiński, Tomasz Żmigrodzki
Producer - Zdzisław Heydel

Set Designer - Natalia Mleczak
Food stylist: Joanna Sikora
Food Stylist as 1 - Adrian Budziński
Food Stylist as 2 - Anna Ciasto-Cytowicz
Wardrobe Stylist - Sara Milczarek
Hair & Make Up - Dominik Szatkowski

Talent VOD & KV - Sinqobile Mpofu @Xmanagement
Talent KV - Joanna Studzińska @Ori Actors
Talent KV - Dariusz Zalewski @Specto

Gaffer - Emil Prokop @scandiclight
Focus Puller - Adam Korcz
AC - Bartek Makowski
Robot - Michał Kidawa
Stagehands - Dardzin

Photo Light equipment - Zachód Studio
Digital operator - Patryk Pietras
Gaffer - Paweł Bereda
Studio - ATM

Video post production: Żenia Bochulia
Music & SFX- Anna Kaptór-Starachowska, Przemysław Starachowski @DOZO MUSIC STUDIO
Sound Studio - Mark Richards / Mutiny
Photo post - Piotr Frączkowski @ThePostOffice_Retouch

Food Shoot:

Agency - TBWA Ireland
Client - Ornua / Pilgrims Choice
Head of Art - Mikey Ryan
Copywriter - Clara Traynor
Agency producers - Georgia Stevenson, Jelena Stancevic, Karen Ronaldson
Production Company - Analog Digital

Photographer - Maciej Miloch @Shootme
Executive Producers - Tomasz Kosiński, Tomasz Żmigrodzki
Producer: Tomasz Żmigrodzki

Set Design - Joanna Musil Żmigrodzka
Food stylist - Joanna Sikora
Food Stylist as 1 - Adrian Budziński
Food Stylist as 2 - Anna Ciasto-Cytowicz
Hand Model - Ewa Dudała

Light equipment - Zachód Studio
Digital operator - Patryk Pietras
Gaffer - Paweł Bereda
Studio - Clay Warsaw

Post Production - Piotr Frączkowski @thepostoffice

Recipes

more work listed under Food

I Saw John First for Hennig-Olsen

Hennig Olsen - Sakte Kjærna

Lunapark collective for Lotte Wedel

Wedel - Stawberry Ice Cream

Julia Rogowska for Cheetos

Cheetos

Plenty for Mondelez International

Oreo

Thomas Burden for J&B

J&B

Pivo for McDonald's

McDonald's - McFlurry

Julia Rogowska for Nestle

Lion - Be The King Of Your Jungle

Platinum for Ziggy Tabacco

Ziggy Flavours, Director's Cut

Bites for Smirnoff

Smirnoff ICE Cans

Bites for McDonald's Polska

McCafe Banana & Caramel Latte

Grajper for Grupa Żywiec

Żywiec "Drugie Ż" (Dir Cut)

Adrian & Gidi for Coca-Cola Deutschland

ViO

JVG for Nespresso

Nespresso Expertise

Run Zëbra Run for KFC

KFC - Chick It Out

JVG for Almond Breeze

"You Know What's Best"

Platinum

Nutry

Krzysztof Kozanowski for Usta Magazine

Cake

Platinum for White Claw

White Claw

Krzysztof Kozanowski for Usta Magazine

Jelly Desserts

Illusion for Hong Kong Beer

Celebrate The Year Of The Snake

Bites for Mövenpick

Mövenpick

Bites for Pure Leaf

Pure Leaf

Bites for USP Zdrowie

Verdin

Tektura Studio for Metaxa

Metaxa

Bites for Goplana

Goplana

Krzysztof Kozanowski

Run Zëbra Run

IPA Day 2022

JVG for Nespresso

Nespresso Ramadan

Krzysztof Kozanowski

Krzysztof Kozanowski for Usta Magazine

Usta Magazine

Thomas Burden for McDonald's

McDonald's

Julia Rogowska + Televisor for McDonald's

McDonald's Happy Meal

I Saw John First for Tine Kremgo

Tine Kremgo

Televisor for vly

vly - 100% true

Bites for E.Wedel

Wedel Export

Illusion for McDonald's

McDonald's App

Julia Rogowska for Carrefour

Carrefour Manifest

Platinum for Exito Water

Green Onion, Meat, Salmon

Krzysztof Kozanowski

Cocktails

Kijek / Adamski for Lubella

Lubella i 1000 pomysłów

Illusion for Rivella

Rivella

I Saw John First for Grilstad

Grilstad

Abra for Yasashi

Yasashi

Krzysztof Kozanowski

Usta Magazine

Krzysztof Kozanowski

Set Design #5

Lunapark collective for Frugo

Frugo BE FRR

Bites for E.Wedel

Wedel

Bites

Showreel

for Ferrero

MMMH!

Adrian & Gidi for Fanta

Flavorland

Televisor + Bites for Orchard Thieves Cider

Orchard Thieves Cider

Plenty for Tigout

Tigout

JVG for Mars Inc.

Galaxy: The Kenz Vault

Krzysztof Kozanowski for Usta Magazine

Usta Magazine

Adrian & Gidi for Le Creuset

Le Creuset

Krzysztof Kozanowski

Retro rendez-vous

Panic for TIO

TIO Ice Cream

Krzysztof Kozanowski for McDonald's

McDonald's Glasses

Krzysztof Kozanowski

Retro rendez-vous

Marcin Dubiniec for E. Wedel

Ptasie Mleczko