Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Vibia
Vibia PlusminusPlenty for Coppel
Coppel TLPlenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty for DirecTV
DirecTV BasketballPlenty for Coppel
TripPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Disney XD
Baby MechPlenty for Coppel
Coppel Buen FinPlenty for Banregio
“Banregio” SpotPlenty for Tigout
TigoutPlenty for Spotify
Hobbylos PodcastPlenty for Coppel
Apple accessoriesPlenty for Coppel
Coppel - Series SpotPlenty for Siemens
Siemens 175Plenty for Sonos
Sonos - Your HomePlenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty for Supermouth
Supermouth Ultim8Plenty for Mercado Libre
Mercado LibrePlenty for American Express
AMEX - Retention PlatinumPlenty for Mondelez International
OreoPlenty for Brief Festival
The Birth of Total DesignPlenty for Furla
Furla - Re-CandyPlenty
Plenty ShowreelPlenty for Swatch
Swatch FlymagicPlenty for Dollar Shave Club
Dollar Shave Clubmore work listed under Characters
Panic for Tums
TUMS Super Bowl CampaignPanic for Cyramza x Area 23
CyramzaPanic for Snapio
Snapio AppIllusion for Huawei Mobile CEE & Nordic
Huawei P10Akama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerThomas Burden
Publicis Lyon PitchJVG for Lego
Lego JVG: Limited editionBig Studios for Red Balloon
MC Red - Red BalloonBig Studios for Edwards Lifesciences
RebornBig Studios for Hypera Pharma
BuscopanBluBlu
Manifesto ReelForeal for Chupa Chups
Chupa Chups - Tok-Yo!Big Studios for IGA
IGAForeal for Abele-Optik
Weak Vision FreaksJan Kriwol + Illusion for Kieser
KieserPanic
Panic ShowreelPanic for Virtue By Vice
Indeed - Smart and SmallAkama for Poulehouse
PoulehouseJuice for Samsung
Samsung – Xcover ProPanic
Berthold Gone WildIllusion for Mercedes-Benz
Long NeckThomas Burden
SkateboyForeal for California Avocados
CA AvocadosBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesJuice for Gojek – GoPay
GoPay – 2120Televisor for Pracuj.pl
Pracuj.plBig Studios for Aldi
Aldi - Christmas MissionBig Studios
BIG ReelKijek / Adamski for WWF Poland
EcopatriotsBluBlu for Durex UK
Durex | The Real Sex GuideThomas Burden
RoboKijek / Adamski for Facebook
Facebook CybersecurityForeal for LG
LG Summer CampaignBluBlu for 7ojozat
7ojozatPlatinum
Some people should never be bornThomas Burden for McDonald's
McDonald'sThomas Burden
Vodafone PitchThomas Burden
Children's Picture BookBig Studios for Casas Bahia
Baianinho - Casas BahiaMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportPanic for airBaltic
Travel AddictsSattu for Calypso
CalypsoBig Studios
When You Wish Upon a StarBig Studios for Honda
Honda Magic SeatPanic for Healtheries
Healtheries - Live Life in the GreenBluBlu for Durex
Durex | Find Your WayForeal for OFFF Mexico
OFFF Mexico 2023 TitlesForeal
Enjoy SummerBig Studios for Atacadão
AtacadãoThomas Burden
Metarama FestivalBig Studios
KV's MixThomas Burden
HelloPanic for McDonald's
McDonald's #FritespotatoesThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineThomas Burden
Adweek CoverBluBlu
Aviation ServicesForeal
The FrizzeesAkama for Orange
Orange - Mission NoëlIllusion for Reporters Without Borders
Conquering Oppression PeaksForeal for Adobe
Adobe Creativity For AllForeal
ERMSY X FOREALBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsIllusion for JBL
Block Out The ChaosBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsBluBlu for Universal Music Group
Jay & the AmericansPanic for Uproad
Toll Payment Made EasyDragan + Melt for MyClimate
#PUTINYOURVOTEForeal for OFFF Tel-Aviv
OFFF Tel-AvivPanic for Mintos
Mintos - Build Your Financial FutureSattu for Siko
SikoAkama for L'Occitane
L'OccitaneAdrian & Gidi for Bath and Body Works
Bath and Body WorksNikopicto for ZVV
ZVV Ticket-AppBig Studios for Mount Franklin
Mount Franklin WaterI Saw John First for Fiskemannens
Fiskemannens QuickFiskPanic
Harvest DirectAkama for Farlight 84
Farlight 84 TrailerBig Studios for Bausch+Lomb
Bausch+LombBluBlu for Macmillan Publishers
Journey to the centre of the EarthPlenty for Disney XD
Baby MechAdrian & Gidi for Vogue IT
BarbiesBig Studios for Air Jet
Air JetAkama for Renault
Renualt - The PostmanBig Studios for Bayer
Princess on Periods