Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Coppel
Coppel - Series SpotPlenty for Banregio
“Banregio” SpotPlenty for DirecTV
DirecTV BasketballPlenty for Siemens
Siemens 175Plenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty for Coppel
TripPlenty for Coppel
Coppel Buen FinPlenty
Plenty ShowreelPlenty for Mercado Libre
Mercado LibrePlenty for Mondelez International
OreoPlenty for Coppel
Coppel TLPlenty for Spotify
Hobbylos PodcastPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Furla
Furla - Re-CandyPlenty for Brief Festival
The Birth of Total DesignPlenty for Sonos
Sonos - Your HomePlenty for Supermouth
Supermouth Ultim8Plenty for Vibia
Vibia PlusminusPlenty for Coppel
Apple accessoriesPlenty for Dollar Shave Club
Dollar Shave ClubPlenty for Swatch
Swatch FlymagicPlenty for Tigout
TigoutPlenty for Disney XD
Baby MechPlenty for American Express
AMEX - Retention Platinummore work listed under Characters
Akama for Farlight 84
Farlight 84 TrailerBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesForeal
The FrizzeesForeal for Abele-Optik
Weak Vision FreaksThomas Burden for McDonald's
McDonald'sThomas Burden
RoboBig Studios for Hypera Pharma
BuscopanBig Studios
BIG ReelMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportAkama for Orange
Orange - Mission NoëlBig Studios for Bayer
Princess on PeriodsAdrian & Gidi for Vogue IT
BarbiesIllusion for Mercedes-Benz
Long NeckNikopicto for ZVV
ZVV Ticket-AppPanic for airBaltic
Travel AddictsJuice for Samsung
Samsung – Xcover ProForeal for Chupa Chups
Chupa Chups - Tok-Yo!Illusion for Huawei Mobile CEE & Nordic
Huawei P10Panic for Cyramza x Area 23
CyramzaForeal
ERMSY X FOREALBig Studios
When You Wish Upon a StarForeal for OFFF Mexico
OFFF Mexico 2023 TitlesBig Studios for Bausch+Lomb
Bausch+LombThomas Burden
Vodafone PitchPlenty for Disney XD
Baby MechPanic
Berthold Gone WildThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineI Saw John First for Fiskemannens
Fiskemannens QuickFiskKijek / Adamski for WWF Poland
EcopatriotsSattu for Siko
SikoBig Studios for Red Balloon
MC Red - Red BalloonPanic for Snapio
Snapio AppForeal for LG
LG Summer CampaignKijek / Adamski for Facebook
Facebook CybersecurityForeal for OFFF Tel-Aviv
OFFF Tel-AvivTelevisor for Pracuj.pl
Pracuj.plSattu for Calypso
CalypsoBluBlu
Aviation ServicesAkama for Poulehouse
PoulehouseAdrian & Gidi for Bath and Body Works
Bath and Body WorksBluBlu for Durex UK
Durex | The Real Sex GuideThomas Burden
Publicis Lyon PitchBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsPanic
Harvest DirectBluBlu for Universal Music Group
Jay & the AmericansThomas Burden
Children's Picture BookPanic
Panic ShowreelForeal for Adobe
Adobe Creativity For AllForeal
Enjoy SummerThomas Burden
HelloJan Kriwol + Illusion for Kieser
KieserBig Studios
KV's MixForeal for California Avocados
CA AvocadosBluBlu for Macmillan Publishers
Journey to the centre of the EarthBig Studios for Air Jet
Air JetDragan + Melt for MyClimate
#PUTINYOURVOTEThomas Burden
Metarama FestivalThomas Burden
Adweek CoverBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsPanic for McDonald's
McDonald's #FritespotatoesJVG for Lego
Lego JVG: Limited editionAkama for Renault
Renualt - The PostmanBig Studios for Mount Franklin
Mount Franklin WaterThomas Burden
SkateboyPanic for Tums
TUMS Super Bowl CampaignPanic for Uproad
Toll Payment Made EasyPanic for Mintos
Mintos - Build Your Financial FuturePanic for Virtue By Vice
Indeed - Smart and SmallIllusion for Reporters Without Borders
Conquering Oppression PeaksBig Studios for Edwards Lifesciences
RebornBig Studios for Casas Bahia
Baianinho - Casas BahiaPlatinum
Some people should never be bornBig Studios for Honda
Honda Magic SeatAkama for L'Occitane
L'OccitaneBig Studios for IGA
IGABig Studios for Aldi
Aldi - Christmas MissionBluBlu for 7ojozat
7ojozatJuice for Gojek – GoPay
GoPay – 2120Illusion for JBL
Block Out The ChaosAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerPanic for Healtheries
Healtheries - Live Life in the GreenBluBlu for Durex
Durex | Find Your WayBluBlu
Manifesto ReelBig Studios for Atacadão
Atacadão