Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Vibia
Vibia PlusminusPlenty for Siemens
Siemens 175Plenty for American Express
AMEX - Retention PlatinumPlenty for Furla
Furla - Re-CandyPlenty for Coppel
Coppel TLPlenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty for Coppel
Apple accessoriesPlenty for Swatch
Swatch FlymagicPlenty for DirecTV
DirecTV BasketballPlenty for Brief Festival
The Birth of Total DesignPlenty for Supermouth
Supermouth Ultim8Plenty for Coppel
Coppel Buen FinPlenty for Sonos
Sonos - Your HomePlenty for Mondelez International
OreoPlenty for Coppel
TripPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty for Mercado Libre
Mercado LibrePlenty for Dollar Shave Club
Dollar Shave ClubPlenty
Plenty ShowreelPlenty for Coppel
Coppel - Series SpotPlenty for Tigout
TigoutPlenty for Banregio
“Banregio” SpotPlenty for Disney XD
Baby MechPlenty for Spotify
Hobbylos Podcastmore work listed under Characters
Foreal for Adobe
Adobe Creativity For AllPlenty for Disney XD
Baby MechBluBlu for Macmillan Publishers
Journey to the centre of the EarthAkama for L'Occitane
L'OccitanePanic
Berthold Gone WildForeal for Chupa Chups
Chupa Chups - Tok-Yo!Foreal
Enjoy SummerBig Studios for Aldi
Aldi - Christmas MissionBig Studios
When You Wish Upon a StarThomas Burden
SkateboyTelevisor for Pracuj.pl
Pracuj.plBluBlu
Aviation ServicesSattu for Siko
SikoJan Kriwol + Illusion for Kieser
KieserDragan + Melt for MyClimate
#PUTINYOURVOTESattu for Calypso
CalypsoKijek / Adamski for WWF Poland
EcopatriotsAkama for Renault
Renualt - The PostmanIllusion for Huawei Mobile CEE & Nordic
Huawei P10Illusion for Mercedes-Benz
Long NeckAkama for Farlight 84
Farlight 84 TrailerBluBlu for 7ojozat
7ojozatAdrian & Gidi for Vogue IT
BarbiesForeal
The FrizzeesPanic for Tums
TUMS Super Bowl CampaignAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerPanic
Harvest DirectForeal for California Avocados
CA AvocadosAkama for Poulehouse
PoulehouseBig Studios for Red Balloon
MC Red - Red BalloonBig Studios for Bausch+Lomb
Bausch+LombForeal
ERMSY X FOREALPanic for Virtue By Vice
Indeed - Smart and SmallJVG for Lego
Lego JVG: Limited editionThomas Burden
Children's Picture BookBluBlu for Durex
Durex | Find Your WayBig Studios for Air Jet
Air JetBig Studios for Hypera Pharma
BuscopanAkama for Orange
Orange - Mission NoëlNikopicto for ZVV
ZVV Ticket-AppBluBlu for Durex UK
Durex | The Real Sex GuideThomas Burden
HelloIllusion for JBL
Block Out The ChaosPanic for McDonald's
McDonald's #FritespotatoesForeal for Abele-Optik
Weak Vision FreaksJuice for Gojek – GoPay
GoPay – 2120Thomas Burden
Adweek CoverForeal for OFFF Mexico
OFFF Mexico 2023 TitlesBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsPanic for Uproad
Toll Payment Made EasyThomas Burden
RoboPanic for Mintos
Mintos - Build Your Financial FutureKijek / Adamski for Facebook
Facebook CybersecurityThomas Burden
Metarama FestivalBig Studios
KV's MixI Saw John First for Fiskemannens
Fiskemannens QuickFiskBluBlu
Manifesto ReelForeal for OFFF Tel-Aviv
OFFF Tel-AvivPanic
Panic ShowreelBig Studios for Honda
Honda Magic SeatPlatinum
Some people should never be bornPanic for Snapio
Snapio AppBig Studios for Atacadão
AtacadãoBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsThomas Burden
Vodafone PitchThomas Burden for McDonald's
McDonald'sThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineBig Studios for Mount Franklin
Mount Franklin WaterBig Studios for Edwards Lifesciences
RebornPanic for Cyramza x Area 23
CyramzaBig Studios for IGA
IGAMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportForeal for LG
LG Summer CampaignBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesBig Studios for Bayer
Princess on PeriodsBig Studios
BIG ReelPanic for Healtheries
Healtheries - Live Life in the GreenBluBlu for Universal Music Group
Jay & the AmericansThomas Burden
Publicis Lyon PitchAdrian & Gidi for Bath and Body Works
Bath and Body WorksPanic for airBaltic
Travel AddictsJuice for Samsung
Samsung – Xcover ProBig Studios for Casas Bahia
Baianinho - Casas BahiaIllusion for Reporters Without Borders
Conquering Oppression Peaks