Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Banregio
“Banregio” SpotPlenty for Mercado Libre
Mercado LibrePlenty for Coppel
Coppel Buen FinPlenty for Spotify
Hobbylos PodcastPlenty for Vibia
Vibia PlusminusPlenty for Supermouth
Supermouth Ultim8Plenty for Tigout
TigoutPlenty for Disney XD
Baby MechPlenty for Dollar Shave Club
Dollar Shave ClubPlenty for Brief Festival
The Birth of Total DesignPlenty for Coppel
Coppel TLPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty
Plenty ShowreelPlenty for Swatch
Swatch FlymagicPlenty for DirecTV
DirecTV BasketballPlenty for Mondelez International
OreoPlenty for American Express
AMEX - Retention PlatinumPlenty for Coppel
Apple accessoriesPlenty for Siemens
Siemens 175Plenty for Sonos
Sonos - Your HomePlenty for Coppel
TripPlenty for Coppel
Coppel - Series SpotPlenty for Furla
Furla - Re-Candymore work listed under Characters
Illusion for Reporters Without Borders
Conquering Oppression PeaksDragan + Melt for MyClimate
#PUTINYOURVOTEThomas Burden
HelloBluBlu for 7ojozat
7ojozatForeal for California Avocados
CA AvocadosBig Studios for Red Balloon
MC Red - Red BalloonPanic for airBaltic
Travel AddictsThomas Burden
Vodafone PitchPanic for Mintos
Mintos - Build Your Financial FutureIllusion for Huawei Mobile CEE & Nordic
Huawei P10Sattu for Siko
SikoForeal for Chupa Chups
Chupa Chups - Tok-Yo!Thomas Burden
Metarama FestivalPanic for McDonald's
McDonald's #FritespotatoesBig Studios for Honda
Honda Magic SeatBluBlu for Durex
Durex | Find Your WayBig Studios for Hypera Pharma
BuscopanAkama for Farlight 84
Farlight 84 TrailerBig Studios for IGA
IGAThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineBig Studios
When You Wish Upon a StarNikopicto for ZVV
ZVV Ticket-AppAkama for Poulehouse
PoulehouseMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportPlatinum
Some people should never be bornBig Studios for Mount Franklin
Mount Franklin WaterBluBlu
Aviation ServicesI Saw John First for Fiskemannens
Fiskemannens QuickFiskBig Studios for Edwards Lifesciences
RebornBluBlu for Macmillan Publishers
Journey to the centre of the EarthAkama for Orange
Orange - Mission NoëlAkama for Renault
Renualt - The PostmanBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesPanic for Cyramza x Area 23
CyramzaForeal for Adobe
Adobe Creativity For AllPanic for Healtheries
Healtheries - Live Life in the GreenJuice for Samsung
Samsung – Xcover ProTelevisor for Pracuj.pl
Pracuj.plBig Studios for Air Jet
Air JetAkama for L'Occitane
L'OccitaneForeal for OFFF Tel-Aviv
OFFF Tel-AvivPanic for Uproad
Toll Payment Made EasyForeal
ERMSY X FOREALForeal for LG
LG Summer CampaignBig Studios
KV's MixPanic for Snapio
Snapio AppForeal for Abele-Optik
Weak Vision FreaksThomas Burden
Children's Picture BookJuice for Gojek – GoPay
GoPay – 2120Sattu for Calypso
CalypsoThomas Burden
Publicis Lyon PitchBluBlu
Manifesto ReelBluBlu for Durex UK
Durex | The Real Sex GuideBig Studios for Aldi
Aldi - Christmas MissionPanic
Berthold Gone WildThomas Burden for McDonald's
McDonald'sPanic for Virtue By Vice
Indeed - Smart and SmallJVG for Lego
Lego JVG: Limited editionThomas Burden
SkateboyBig Studios for Casas Bahia
Baianinho - Casas BahiaForeal for OFFF Mexico
OFFF Mexico 2023 TitlesBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsThomas Burden
RoboIllusion for Mercedes-Benz
Long NeckBig Studios for Atacadão
AtacadãoForeal
The FrizzeesKijek / Adamski for Facebook
Facebook CybersecurityPanic for Tums
TUMS Super Bowl CampaignPlenty for Disney XD
Baby MechPanic
Panic ShowreelJan Kriwol + Illusion for Kieser
KieserThomas Burden
Adweek CoverBluBlu for Universal Music Group
Jay & the AmericansBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsBig Studios
BIG ReelForeal
Enjoy SummerIllusion for JBL
Block Out The ChaosBig Studios for Bausch+Lomb
Bausch+LombBig Studios for Bayer
Princess on PeriodsAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerKijek / Adamski for WWF Poland
EcopatriotsPanic
Harvest DirectAdrian & Gidi for Bath and Body Works
Bath and Body WorksAdrian & Gidi for Vogue IT
Barbies