Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Vibia
Vibia PlusminusPlenty
Plenty ShowreelPlenty for Sonos
Sonos - Your HomePlenty for Dollar Shave Club
Dollar Shave ClubPlenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty for DirecTV
DirecTV BasketballPlenty for Coppel
Coppel - Series SpotPlenty for Mercado Libre
Mercado LibrePlenty for Supermouth
Supermouth Ultim8Plenty for Spotify
Hobbylos PodcastPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Banregio
“Banregio” SpotPlenty for Swatch
Swatch FlymagicPlenty for Brief Festival
The Birth of Total DesignPlenty for Tigout
TigoutPlenty for Coppel
TripPlenty for American Express
AMEX - Retention PlatinumPlenty for Furla
Furla - Re-CandyPlenty for Coppel
Coppel TLPlenty for Coppel
Apple accessoriesPlenty for Disney XD
Baby MechPlenty for Coppel
Coppel Buen FinPlenty for Siemens
Siemens 175Plenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty for Mondelez International
Oreomore work listed under Characters
Illusion for Mercedes-Benz
Long NeckForeal
Enjoy SummerBig Studios for Air Jet
Air JetPanic for Healtheries
Healtheries - Live Life in the GreenThomas Burden
Children's Picture BookJuice for Samsung
Samsung – Xcover ProIllusion for JBL
Block Out The ChaosPanic
Panic ShowreelBig Studios for Bausch+Lomb
Bausch+LombForeal for California Avocados
CA AvocadosBig Studios for Red Balloon
MC Red - Red BalloonThomas Burden for McDonald's
McDonald'sKijek / Adamski for Facebook
Facebook CybersecurityBig Studios
BIG ReelSattu for Siko
SikoPanic
Berthold Gone WildAkama for Renault
Renualt - The PostmanAdrian & Gidi for Bath and Body Works
Bath and Body WorksThomas Burden
Adweek CoverBig Studios
When You Wish Upon a StarThomas Burden
Publicis Lyon PitchIllusion for Reporters Without Borders
Conquering Oppression PeaksBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesAkama for L'Occitane
L'OccitanePanic for Virtue By Vice
Indeed - Smart and SmallBluBlu for Durex
Durex | Find Your WayForeal for Adobe
Adobe Creativity For AllAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerThomas Burden
Vodafone PitchMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportAkama for Farlight 84
Farlight 84 TrailerThomas Burden
HelloThomas Burden
SkateboyBig Studios for Aldi
Aldi - Christmas MissionJVG for Lego
Lego JVG: Limited editionPanic for Tums
TUMS Super Bowl CampaignAdrian & Gidi for Vogue IT
BarbiesPlatinum
Some people should never be bornForeal for OFFF Mexico
OFFF Mexico 2023 TitlesJuice for Gojek – GoPay
GoPay – 2120Thomas Burden
RoboForeal
ERMSY X FOREALPanic for airBaltic
Travel AddictsBluBlu
Aviation ServicesPanic for Uproad
Toll Payment Made EasyBig Studios for Edwards Lifesciences
RebornBluBlu for Durex UK
Durex | The Real Sex GuideBluBlu
Manifesto ReelForeal
The FrizzeesPanic for McDonald's
McDonald's #FritespotatoesForeal for OFFF Tel-Aviv
OFFF Tel-AvivBluBlu for 7ojozat
7ojozatBluBlu for Universal Music Group
Jay & the AmericansAkama for Poulehouse
PoulehouseBig Studios for Honda
Honda Magic SeatPlenty for Disney XD
Baby MechBluBlu for Macmillan Publishers
Journey to the centre of the EarthBig Studios for IGA
IGAPanic for Snapio
Snapio AppForeal for Abele-Optik
Weak Vision FreaksBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineTelevisor for Pracuj.pl
Pracuj.plSattu for Calypso
CalypsoBig Studios for Mount Franklin
Mount Franklin WaterBig Studios for Casas Bahia
Baianinho - Casas BahiaForeal for LG
LG Summer CampaignBig Studios
KV's MixNikopicto for ZVV
ZVV Ticket-AppDragan + Melt for MyClimate
#PUTINYOURVOTEIllusion for Huawei Mobile CEE & Nordic
Huawei P10Big Studios for Atacadão
AtacadãoBig Studios for Hypera Pharma
BuscopanPanic
Harvest DirectBig Studios for Bayer
Princess on PeriodsThomas Burden
Metarama FestivalForeal for Chupa Chups
Chupa Chups - Tok-Yo!Panic for Mintos
Mintos - Build Your Financial FutureI Saw John First for Fiskemannens
Fiskemannens QuickFiskPanic for Cyramza x Area 23
CyramzaKijek / Adamski for WWF Poland
EcopatriotsAkama for Orange
Orange - Mission NoëlBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsJan Kriwol + Illusion for Kieser
Kieser