Hyundai
Plenty for Hyundai
Hyundai cars are so dazzling that all eyes are on them. We based our idea for this spot around this concept, and created the wide eye open family.
Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other.
In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.
year
2020
client
Hyundai
team
Directed by Plenty
Executive Creative Director - Mariano Farias
Animation director - Sergio Slepczuk
Executive Producer - Pedro Reales
Production coordinator - Gladys Esquivel
Art Director & Character Design - Victoria Kociman
Modelling - Victoria Kociman, Benjamin Jagusziecszko
Rig - Hernan Guerra
Lighting & Shading Supervisor - Nicolas Pellegrino, Benjamin Jagusziezcko
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino.
Layout Artist - Sergio Slepczuk
Character animation - Jorge Rausch, Paula Martinez, Carol Erique.
Lighting & Shading - Nicolas Pellegrino, Sebastian Pellegrino
Render configurations - Javier Eyherabide, Luis López.
Lead Compo - Maximiliano Lagraña
Compo - Pablo Biondi, Nicolas Pellegrino.
Roto: Matias GualcoCamera
Tracking: Mauri Mansilla
Editing and conforming - Paula Pescio
Live Action by Passion Pictures directed by Simon Robson.
Breakdown
more work by Plenty
Plenty for Coppel
TripPlenty for Dollar Shave Club
Dollar Shave ClubPlenty for Furla
Furla - Re-CandyPlenty for Spotify
Hobbylos PodcastPlenty for Mondelez International
OreoPlenty for Montblanc
Montblanc – The Meisterstuck SfumatoPlenty for Coppel
Apple accessoriesPlenty for Burnbrae
Burnbrae - A lot goes into a littlePlenty for Coppel
Coppel TLPlenty for DirecTV
DirecTV BasketballPlenty for Siemens
Siemens 175Plenty for Disney XD
Baby MechPlenty for Coppel
Coppel Buen FinPlenty for Banregio
“Banregio” SpotPlenty for Tigout
TigoutPlenty for American Express
AMEX - Retention PlatinumPlenty for Sonos
Sonos - Your HomePlenty
Plenty ShowreelPlenty for Coppel
Coppel - Series SpotPlenty for Brief Festival
The Birth of Total DesignPlenty for Vibia
Vibia PlusminusPlenty for Movistar Plus+
Movistar Plus+ Motion identityPlenty for Mercado Libre
Mercado LibrePlenty for Swatch
Swatch FlymagicPlenty for Supermouth
Supermouth Ultim8more work listed under Characters
Televisor for Pracuj.pl
Pracuj.plPanic for McDonald's
McDonald's #FritespotatoesIllusion for Huawei Mobile CEE & Nordic
Huawei P10Foreal
Enjoy SummerForeal for OFFF Mexico
OFFF Mexico 2023 TitlesThomas Burden
HelloThomas Burden
Children's Picture BookNikopicto for ZVV
ZVV Ticket-AppBluBlu for Durex UK
Durex | The Real Sex GuidePlenty for Disney XD
Baby MechPanic for Cyramza x Area 23
CyramzaAkama for Orange
Orange - Mission NoëlBIG Studios for Honda
Honda Magic SeatPanic for Uproad
Toll Payment Made EasyBIG Studios for Edwards Lifesciences
RebornForeal
The FrizzeesAkama for Farlight 84
Farlight 84 TrailerJVG for Lego
Lego JVG: Limited editionAkama for Renault
Renualt - The PostmanThomas Burden
Metarama FestivalPanic
Panic ShowreelBIG Studios for IGA
IGABIG Studios
KV's MixBIG Studios
BIG Reelfor Perskindol
PerskindolAdrian & Gidi for Bath and Body Works
Bath and Body WorksBluBlu for Ahlstrom Munksjö
Fiber & Sustainable SolutionsThomas Burden
Publicis Lyon PitchIllusion for JBL
Block Out The ChaosBluBlu for Durex
Durex | Find Your WayAkama for Poulehouse
PoulehousePanic for Snapio
Snapio AppJuice for Gojek – GoPay
GoPay – 2120BluBlu
Manifesto ReelJuice for Samsung
Samsung – Xcover ProBIG Studios for Bausch+Lomb
Bausch+LombBIG Studios for Hypera Pharma
BuscopanAkama for L'Occitane
L'OccitaneBluBlu for Universal Music Group
Jay & the AmericansPlatinum
Some people should never be bornForeal
ERMSY X FOREALSattu for Calypso
CalypsoI Saw John First for Fiskemannens
Fiskemannens QuickFiskPanic
Harvest DirectIllusion for Reporters Without Borders
Conquering Oppression PeaksKijek / Adamski for Facebook
Facebook CybersecurityDragan + Melt for MyClimate
#PUTINYOURVOTEKijek / Adamski for WWF Poland
EcopatriotsBIG Studios
When You Wish Upon a StarBIG Studios for Aldi
Aldi - Christmas MissionBluBlu for The New York Times, Singapore Airlines
The New York Times + Singapore AirlinesForeal for LG
LG Summer CampaignJan Kriwol + Illusion for Kieser
KieserBluBlu for Tabu Equity Investments Inc.
Tabu Equity InvestmentsForeal for Adobe
Adobe Creativity For AllForeal
Foreal Showreel 2022BluBlu
Aviation ServicesThomas Burden
Vodafone PitchThomas Burden for Norwegian Airlines Magazine
Norwegian Airlines MagazineBIG Studios for Casas Bahia
Baianinho - Casas BahiaForeal for California Avocados
CA AvocadosThomas Burden
RoboForeal for Abele-Optik
Weak Vision FreaksSattu for Siko
SikoForeal for Chupa Chups
Chupa Chups - Tok-Yo!Panic for Healtheries
Healtheries - Live Life in the GreenForeal for OFFF Tel-Aviv
OFFF Tel-AvivThomas Burden
SkateboyPanic for Mintos
Mintos - Build Your Financial FutureBluBlu for 7ojozat
7ojozatBIG Studios for Red Balloon
MC Red - Red BalloonBIG Studios for Atacadão
AtacadãoThomas Burden
Adweek CoverIllusion for Mercedes-Benz
Long NeckThomas Burden for McDonald's
McDonald'sPanic for Tums
TUMS Super Bowl CampaignPanic for Virtue By Vice
Indeed - Smart and SmallBluBlu for Macmillan Publishers
Journey to the centre of the EarthBIG Studios for Air Jet
Air JetSattu for Abus
AbusMichał Misiński + Juice for Ritter Sport DE & UK
Ritter SportAdrian & Gidi for Vogue IT
BarbiesAkama for Toy's R Us
Toy's R Us - Geoffrey The Part Time ReindeerPanic for airBaltic
Travel AddictsBIG Studios for Mount Franklin
Mount Franklin WaterBIG Studios for Bayer
Princess on PeriodsPanic
Berthold Gone Wild